Google Loses AdWords Case

TheChillPill writes "Google has lost a case brought by a company whose name was being used by Adwords users. Insurance firm GEICO, who had not been using Adwords themselves, objected to Google allowing it's advertisers to use the term in their campaigns." This is a reversal for Google based on an earlier story.

Comments

As a Google fan

[BlackCobra43]

This really saddens me. But it's okay because I just saved a bunch of money on car insurance

Re:As a Google fan

[ImaLamer]

What's wrong with you? The ruling is so simple to understand even a caveman gets it.

Lost its case, huh?

[RandoX]

Should have had a Case Else.

Re:Lost its case, huh?

[Anonymous Coward]

That would have been so much funnier if you'd said "had a default" instead. What the hell is "Case Else"? You kids today with your Visual Basic and your rap music. Get off my lawn, dammit!

But

[kevin_conaway]

Its understandable seeing as how Geico was losing 15% of its profits.

Re:But

[Richard_at_work]

Thanks, and by way of this post, my Insightful mod will be removed :) Have a nice day.

Are they sure...

[Drooling Iguana]

Are they sure that people weren't actually using the word "gecko"? I've heard a lot of people get the two confused.

Re:Are they sure...

[Anonymous Coward]

Mozilla should totally sue Geico for using the word Gecko in their commercial...after all isn't this practically the same thing?

Irony?

[IorDMUX]

And... and there was a Google AdSense advertisment showing on this very comment page.

Why, oh /., why?

Re:Bah...

[tgd]

This pretty much proves the pathetic state of Slashdot. The fact that essentially everyone can not RTFA and apply basic reading comprehension to understand the two are not the same. I can understand that slashdot 5 years ago may have gotten a different result now based on changes in society... But we're talking here about basic reading skills with two stories in a very close proximity in time. I think its time for some educational reform.

And yes, its you.

Re:I wonder if this is going to broaden...

[Dachannien]

I guess now I don't need to register iwonderhowlongadomainnamecanbe.com.

Re:GEICO

[Anonymous Coward]

Well, if they only repaired visible damage, and didn't look at the vehicle, I'm surprised anything got fixed at all.

Proves Ostriches have the right idea.

Slashdot

[dotpavan]

Slashdot: news for nerds, stuff that matters, now even better than Cnet, Register and Wired.com

Statutory Warning: Cnet, Register and Wired are TM of the respective owners, and were used to beef up the ranking and get increased attention.

Evens out in the end

[wuice]

The bad news is we just lost our lawsuit and now have to cough up damages and legal fees. The good news is I just saved a bunch on my car insurance!

Re:Effective Ad

[Frank T. Lofaro Jr.]

Always capitalize Coke when referring to the soft drink.

Otherwise you may be considered to be misuing the trademark, and/or be considered to be using cocaine. :)

Re:I wonder if this is going to broaden...

[Tony Hoyle]

Hmm.. I wonder if I could register 127.0.0.1 as a domain name :)

(OK I'd have to register '1.com' or something.. interesting idea though).