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Google Loses AdWords Case
TheChillPill writes "Google has lost a case brought by a company whose name was being used by Adwords users. Insurance firm GEICO, who had not been using Adwords themselves, objected to Google allowing it's advertisers to use the term in their campaigns." This is a reversal for Google based on an earlier story.
No, you're wrong. A judge initially ruled that just selling ads that appear when someone searches for a trademarked term is fine under the law but was unable to rule without a trial whether it was OK to include the trademark in the ad itself.
It looks like the trial has taken place, and the court ruled that having the trademark (Geico) in the ad is misleading, and could confuse people into thinking the insurance being sold is affiliated with Geico. So, that's not allowed.
You can disagree with the outcome, sure, but the judges' actions seem very reasonable: rule quickly in summary judgment on the obvious issues, defer the more complicated ones for a trial.