Death of Cookies, Spyware Greatly Exaggerated?

securitas writes "The New York Times' Bob Tedeschi interviews several Internet marketing leaders who debate recent reports that Internet users are deleting cookies en masse and causing serious problems for advertisers. Among the interviewed is Eric Peterson, co-author of the Jupiter Research report that claims 39 percent of Internet users delete cookies. Slashdot has recently had stories about this supposed trend in June and July. A shorter version of the article at IHT. Who is telling the truth and who is deleting cookies? Are you?"

Comments

Re:Yes

[soma_0806]

Here's a challenge for all the companies (and individuals) out there who think it's perfectly acceptable to track and profit from every personal detail you can get your hands on of the people who interact with you. I'll let you track and profit from everything I do if you let me track and profit from everything you do. Complete discloser in both direction. Anything less is unacceptable.

I think there is an even better solution. The only reason I have a problem with the whole cookies thing is that what is being taken from me has a commercial value. If the people collecting my preferences can sell them to larger companies or profit by them by tailoring product lines and advertising, then money is being exchanged for my opinion.

If money is being exchanged or made from my opinion then the one individual that most deverves some or all of that financial gain is the original owner of the opinion/preference (me). However, through the cookies scheme, I'm the only one not getting paid.

If I own something that has value and someone else takes it and prevents me from profitting myself from it, that is theft, plain and simple. I don't want someone else's prefences in exchange for mine. I want the monetary value of my opinion.

Re:Yes

[BlogPope]

If I own something that has value and someone else takes it and prevents me from profitting myself from it, that is theft, plain and simple.

And how do you figure you "own" the information? You visit site X, doesn't the list of people who visit site X belong to site X? Do you "own" the fact that you drive to work every morning at 8am? Do you "own" the fact that I saw you walking your dog in front of my house this morning? Did the traffic reporter steal from you when he reported the congestion you were stuck in? Did the newscaster steal from you when he reprted the headcount of the "Million Moron March"?

You want to block cookies, fine. I'm sure you accept the consequences of your actions, no problems. The the concept that someone who is taking the effort to aggregate the behavior of millions is stealing from you personally is stupidity.

Re:No, but...

[Frymaster]

I don't allow cookies in the first place;

i went through a no-cookies allowed period a couple of years ago and i quickly found something out: they're actually useful and in a lot of cases, dare i say it, desireable.

call me lazy but i actually like my login forms prefilled (name only, of course). i like my template preferences recorded. when i go to ecommerce site 'x' i honestly find it convenient to see what i bought on my last trip.

and, above all, i want to be able to maintain sessions on a lot of sites. increasintly, if you don't have cookies, holding a session is impossible (unique id's on the getline are going the way of the dodo) and, increasingly, sites want you to maintain sessions to do anything useful.