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Businesses To Be Censored on Use of Olympics

pitpe writes "The BBC reports that the proposed London 2012 Olympics Bill bans the use of words related to the Olympics by non-sponsors, including 'Olympic', '2012', 'gold', 'summer' and 'games', amongst others. The bill is aimed at ensuring corporate sponsors, who have provided £790m of the IOC's £2.25bn marketing revenue over the last four years, will not be deterred by 'ambush marketing' where rivals to the official sponsors try to take advantage, but businesses warn it could make it technically illegal for pubs to use chalkboards to flag up coverage of the Games." From the article: "The London 2012 website has already posted a warning listing a string of Olympic-related words and images that are off limits to all but official sponsors. And advertisers' representatives have criticised the new Olympics bill because they believe it will make it almost impossible for most companies to even acknowledge that the Games are happening without getting into trouble. "

2 of 520 comments (clear)

  1. Re:1st Amendment by Jeremiah+Cornelius · · Score: 0, Troll

    American culture is based on the automobile, and any young man of promise
    is going to own one and want to travel great distances in it. Consequently,
    any young woman of aspiration should expect to spend most of her vacations
    in a car, probing into unfamiliar corners. She is not required to know how
    to drive but she will certainly be expected to read the road map while her
    husband drives, and if she can't, or if she's abnormally slow in giving him
    help, she's bound to cause trouble. Therefore, you'd think that colleges
    which train the bright young women who're going to marry the bright young
    men who are going to own the Cadillacs that roar back and forth across this
    continent would teach the girls to read maps. None do. They teach a hundred
    other useless things, but never a word about the one that will cause the greatest friction.
    -- James Michener, "Space"

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
  2. better also ban '1984' by cahiha · · Score: 0, Troll

    They better also ban because otherwise, there will be lots of obvious comparisons...