Wanted - An Online Publishing Business Model?

Eric Smalley asks: "Wanted: an online publishing business model that falls somewhere between lone weblogger and corporate media behemoth. Technology Research News (TRN) has been publishing original news stories for over five years, but we have yet to find a way to cover our costs. We are fairly popular and well-woven into the fabric of the Web; we have over 200,000 unique visitors per month, we are well represented in Google, Yahoo and MSN search results, and we are regularly slashdotted and pointed to by Wired News, other media sites and countless weblogs. Our overriding goal has been to keep the news free, including our archive. Is there no place for a small, independent media company founded and run by journalists?" "We make money by selling subscriptions to a PDF edition, selling white-paper-like reports through our site and resellers, supplying other media sites with our content through a newswire, selling subscriptions to an off-line electronic edition through a reseller, collecting fees from Lexus Nexis and other online databases, and carrying Google's Adsense advertisements. Most recently we have begun a PBS-like fund drive. That's a lot of revenue streams, but they don't add up to enough. Our costs are modest: two full-time editors, one contributing editor and two part-time staffers."

Comments

Correction: "to write the news"

[Futurepower(R)]

Correction to the comment above:

"That means that GE management has a motivation to find and hire amoral, see-no-evil employees who are happy to kill anyone so long as it isn't in their country. "

should have been:

"That means that GE management has a motivation to find and hire amoral, see-no-evil employees to write the news who are happy to kill anyone so long as it isn't in their country.