Firefly Movie Using Viral Marketing?

CABridges writes "According to the official movie site, some interesting "security excerpts" have begun popping up online, first at iFilm. The videos (two, so far) appear to depict River Tam during various stages of her incarceration and mental capacity. More to come?" Also, in vaguely related and somewhat humorous news XJHardware writes "For those of you who really need an obsessive/compulsive hobby here's a good example. Seems this fellow Chris Doyle built a model of Serenity from the upcoming movie and too-quickly canceled series Firefly."

Comments

Re:All to quickly?

[Kazzahdrane]

Sorry you think that, but I have to disagree. I bought the DVD set a few months ago on a whim and loved it. I then lent it to a friend who wasn't particularly enthusiastic and received a text message from him that very night saying "Firefly kicks ass, shame there's so little of it left to watch". That's a perfect 2 out of 2, and last week I lent it to my 53 year old father, let's see if he likes it too. Just because not many people watched a show doesn't mean it sucked. You obviously weren't one of the people trying to get tickets for a Serenity screening this year, I tried to get one for the Edinburgh International Film Festival next Sunday and the ticket lines were engaged and the booking computer went down under the load. If Serenity is a good movie it will be a hit, because the fans won't let it be hidden amongst the competition.

From the Firefly podcast

[lesinator]

I co-host the Firefly/Serenity podcast The Signal. We have already interviewed Adam Baldwin (Jayne), Gina Torres (Zoe) and Ron Glass (Book) and they are all really behind the movie & the Firefly franchise. To quote Adam "Joss called me up the other day and said 'you should see the movie now (with all the effects & final music in place), it is so cherry!'". They really show an enthusiasm & devotion beyond what one would expect if it were just another acting job to them. There are a lot others grass roots efforts like ours out there promoting Serenity from the bottom up. Its very exciting to see the groundswell of anticipation build with with the advance screenings & now other new clever marketing tools that Universal is using.

L

The abulance from the show was found...

[doublem]

A guy was poking around in a aircraft graveyard in the American Southwest, and found the flying ambulance from the Firefly episode "Ariel"

He then put the photos up on his journal here.

This isn't viral marketing, it's scavenger hunt marketing!

Re:Word of mouth is not viral marketing

[SimilarityEngine]

Real viruses spread under their own steam, by moving between vulnerable people. Viral marketing spreads awareness of a product by "seeding" carefully chosen forums/blogs with the info, and letting readers spread the hype. Although some readers are quite able to exercise free will and keep quiet (analogous to people with high resistance to a virus), sufficiently many do not and act as vectors for the info. The viral analogy isn't perfect, but then the analogy between "memes" and "genes" is about as good...