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PSP Usage Lower Than Expected

Posted by Zonk on from the not-so-much dept.

Next Generation has an article analyzing the numbers of a recent PSP usage survey. Despite a showing that there is strong brand loyalty, the numbers are probably not what Sony was hoping for. From the article: "Most said they had no plans to buy any UMD movies. Less than 50% said they would use the PSP to watch video or view pictures using a memory stick. The figure drops to less than 30% among female users. Sony will be concerned that 50% of users admitted they had not touched their PSP in 'some time'. 25% of male users have updated their PSP for Internet use, with only 10% of female users doing same."

2 of 141 comments (clear)

  1. Sony Meeting. by OmgTEHMATRICKS · · Score: 2, Funny

    I can just imagine it.

    Sony Executive 1: PSP usage is lower than expected?

    Sony Executive 2: Yes, that is what is reported! Where did we go wrong!?

    Sony Engineer: Hm, d'ya think it might be the very high starting price and the scarcity of the launch games?

    Sony Executive 3: What a ridiculous idea!

    Sony Executive 2: Get out of town!

    Sony Executive 1: Obviously we just haven't marketed to the right demographic! More Madden and Grand Theft Auto! And give them a nasty deadline, we don't have much time to make more profit the way these sales are going!

    Sony Muscle: ROGER ROGER.

    1. Re:Sony Meeting. by mopslik · · Score: 5, Funny

      Sony Executive 1: ... More Madden and Grand Theft Auto!

      Sony Executive 4 (from the back): I've got it! Now hear me out on this. People love Madden. And people have spent millions on our "Grand Thief Auto" series.

      Sony Executive 2: "Theft".

      Sony Executive 4: No, they really bought it! Anyway, here's what I'm thinking... "Grand Thief Madden"! You have this super hip character, right? And he takes things and stuff, kind of like a thief. And there's this really cool narration thing going on, doing a play-by-play of the things he's taking. You know, cars and trucks and stuff.

      Sony Executive 3: Like "Grand Theft Auto"?

      Sony Executive 4: "Otto", sure, whatever. His name is irrelevant. The point is that he takes stuff and Madden does the calls. Like he'll take a bike and Madden will say "Hey folks, look here, 'Otto' just took a bike!" or whatever.

      Sony Executive 1 (to all): You hear that, boys? Why couldn't you come up with this during the focus meeting? Go with it!