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Apple Rumored to Be After Samsung Flash Memory

Steve Nixon writes "An unconfirmed report today from Reuters quotes an industry analyst firm iSuppli as saying that Apple plans to buy as much as 40 percent of Samsung's second-half flash memory output. The NAND flash memory cards will be used in a new, 4 GB iPod Mini, which Apple would release in time for the holiday shopping season, the report stated. The current version of the 4 GB mini contains a hard drive. Apple's iPod Shuffle uses flash memory."

34 of 274 comments (clear)

  1. Very good news by ChrisF79 · · Score: 3, Insightful

    Flash memory is going to do wonders for both battery life and size. Maybe I'll buy one of the new iPod minis if the rumors are true.

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    1. Re:Very good news by mhore · · Score: 3, Interesting
      Flash memory is going to do wonders for both battery life and size. Maybe I'll buy one of the new iPod minis if the rumors are true

      Absolutely -- but I just have to wonder why they'd want to move the mini to flash. Battery life -- sure. But size? Wouldn't they just end up with an iPod shuffle with a screen? Maybe they're just going to discontinue the 4 gb mini and introduce a 4 gb shuffle (since the largest mini is currently 6 gb). Who knows... ;)

      Mike.

      --

      Mmmm......sacrelicious.

    2. Re:Very good news by Elranzer · · Score: 3, Informative

      Because each of those 4GB flashcards cost like $200+ in themselves. Apple will mostly get them discounted and you'll not likely pay $200 just for the internal, but if they put even two of those things in an iPod Mini, it would have to cost the consumer at least $400 (for an 8GB player!) in order for Apple not not go bankrupt over it.

    3. Re:Very good news by stevejsmith · · Score: 3, Interesting

      You get discounts when you buy in bulk. You get it practically for free when you buy 40% of a company's stock in any given period.

      Like all economics, the drugs analogy works best: one gram of cocaine is $50, an eight-ball (1/8 of an ounce -- 3.5 grams) is $150, but with bricks of the white, powdery goodness, you get it for less than $10/gram.

    4. Re:Very good news by Achoi77 · · Score: 3, Informative

      Rumor from the grapevine has is that Samsung approached Apple and offered to match the cost of the tiny harddrive that are currently in the Ipodmini. So, Apple really isn't losing any money per unit. Then again, Apple really isn't going to gain any either. The big benefit is mostly consumer based: longer battery life, no moving parts, smaller space. The big benefit for Samsung is that they get a major push for a lot of these into the market, and force out their competitor at the same time. Then they make a name for themselves and get other companies like Creative, Dell or even Microsoft to purchase, once they can afford to reduce costs. When can we start seeing these things in laptops?

  2. Slashdot by kevin_conaway · · Score: 5, Funny

    Rumors for nerds. Stuff that may turn out to matter tomorrow.

    1. Re:Slashdot by $RANDOMLUSER · · Score: 4, Funny

      This is actually Step 2 in the The Apple Product Cycle

      --
      No folly is more costly than the folly of intolerant idealism. - Winston Churchill
  3. Snappier? No, flashier! by FunWithHeadlines · · Score: 4, Funny
    So will the constant in-joke among the Mac crowd change from:

    "It just feels snappier!"

    to

    "It just seems flashier!"

  4. All your memory are belong to us by Anonymous Coward · · Score: 5, Funny

    All your memory are belong to us. Well 40% of it anyways. After we pay you for it.

    Sincerely,

    Apple Computer

  5. About time by giorgiofr · · Score: 3, Interesting

    I hope this will help drive down the cost of flash memory so that flash-based hard drives will become available to the general public. Silent, less power-hungry, more reliable. How longer will we have to put up with very fragile magnetic disks spinning at 7000+ rpm under a head that would cut them in half if contact occurred...

    --
    Global warming is a cube.
    1. Re:About time by Rude+Turnip · · Score: 5, Funny

      I know! I go through about 10 or 20 hard drives per day and have to wear safety goggles because of all the shards of platters flying about!

    2. Re:About time by Bob+Uhl · · Score: 3, Interesting
      For another, I don't think the heads can cut through the platter, the heads would break first.

      At the old office, we had a disk whose heads ground the platters to dust: all that was left in the inside was the heads, a small (1/16") stub of platter material and a lot of dust. Very cool.

    3. Re:About time by iamhassi · · Score: 3, Insightful
      "The 1GB chip I just bought was a high performance one rated at 9MB/s, laptop drives are easily faster. Desktop drives are even cheaper and higher performance, beyond 60MB/s and less than 50 cents per gig."

      yeah but hard drive's measure access time in milliseconds while ram accesses in nanoseconds. When you're playing hundreds of ~5 mB files access time is far more important than transfer rate.

      Not to mention a flash iPod could be much smaller and weigh a lot less with much longer battery life.

      --
      my karma will be here long after I'm gone
  6. A small gap already by rob_squared · · Score: 4, Insightful

    Having a 4GB iPod for $50 less thana full iPod seemed like a bad idea, but it worked. I'm wondering if using flash, which should increase price, will shorten the gap between the Mini and the low-end iPod. Then again, maybe apple wants people to notice the GB/price ratio and get the full-fledged iPod instead.

    --
    I don't get it.
  7. 40 percent is pretty significant by sexyrexy · · Score: 5, Interesting

    I don't think the big news here is that Apple is making a Shuffle-Mini hybrid, but that Fourty percent of the world's Samsung Flash memory stock is going to be eaten by a single buyer. Think about how many different manufacturers and resellers buy that memory - and 40% of it is going to Apple. Wow.

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  8. More info by i_should_be_working · · Score: 5, Informative

    More info here

    Looks like Samsung is wooing Apple with a price reduction. Samsung also makes mp3 players. Seems like they would hoard the memory for themselves. Maybe they have figured out the sweet spot, in terms of profit, of how much to keep for themselves and how much to sell to the best selling brand.

  9. How much would you pay? by L.+VeGas · · Score: 3, Interesting

    An iPod mini with flash memory instead of a hard drive obviously would have much better battery life and be significantly lighter.

    What's it worth to you, though? $300? Will we have to wait a while before the price point becomes attractive? For me, frankly, battery life has never been an issue.

    1. Re:How much would you pay? by binarybum · · Score: 3, Insightful

      disagree - battery life is paramount on portable devices as are size and weight. I tend to travel places where there is no place to plug in a charger. You should view any portable device as portable only when it has charge, so a device with less battery life is in a sense less portable.
        Size and weight play into the opportunity cost of the device. I have to carry a lot of stuff when I'm traveling around. Music is nice to have, but am I willing to lose an entire pocket to it? Am I willing to have an additional something warm and heavy clunking against my thigh (whoa, I'm asking for it with that one). the lesser those size/weight/heat issues become, the more likely one is to consider the device worthy of occupying their luggage space.

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      ôó
  10. A good idea by Jetekus · · Score: 3, Interesting

    Hopefully this would push down the size of the iPod mini. I can't help but hide a smile when people talk about how small the minis are, when you can get 10 times the storage on something only about twice as big...

    Until the iPod mini is really small (like shuffle size), it is just impractical for people with decent sized music collections. The size and weight you save vs the large models isn't enough to outweigh the loss in capacity. Of course, I guess it's ok for people who call 64kbps "near CD quality"...

  11. Re:Finally by Golias · · Score: 5, Informative

    I call FUD. I jog with my 20GB iPod every day, and I've never had a problem.

    --

    Information wants to be anthropomorphized.

  12. Perhaps an array by SuperKendall · · Score: 5, Interesting

    Nothing says Apple has to stick with using only one 4GB flash memory... (beyond price).

    A smaller Mini that holds 8GB might go over well, and fit even better between the large iPods and the Shuffle.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  13. A long, long time by ColdWetDog · · Score: 4, Informative

    This has been brought up in photography circles for quite some time. A surprising number of people were adverse to flash based Compact Flash (CF) cards because of this.

    BUT - you get unlimited reads, lots and lots of writes (about 10^6 with modern cards) and the write longevity can be improved by buffering algorithms. I wouldn't use flash for a swap file, but unless your taste in music changes every 30 seconds, flash memory should be just fine.

    --
    Faster! Faster! Faster would be better!
  14. Re:how will it change the price? by TrippTDF · · Score: 4, Informative

    ...which is exactly what Apple does, doesn't it?

    Apple almost never drops their prices, they just make things better at the current price point... remember, $300 5 years ago got you a black and white 5 GB iPod... look what it gets you now.

    I bet it will be redesigned a little, but the price is going to stay where it is.

  15. Re:Finally by Reducer2001 · · Score: 4, Funny

    I call FUD on you! People who post to ./ don't jog, their only heavy breathing occurs when a bugfix is released to the Linux kernel.

    --
    When you get to hell -- tell 'em Itchy sent ya!
  16. Re:It's great as long as...... by WombatControl · · Score: 4, Interesting

    This is getting to be an urban legend...

    Yes, flash memory has a limited lifespan. So too does magnetic media. One can reasonably expect at least 10,000 write cycles on a particular NAND gate for consumer level flash memory - and that's the barest minimum. It's even more likely that you'll get a million cycles out of consumer NAND flash memory these days. And even that is conservative - it could be several million.

    In normal operation, how long would it take before you would use up a million writes on a particular sector? And with arranging files intelligently on the memory, that's going to be less of a concern. Do you completely recreate your entire music library on your iPod every single time you add a song? Probably not. Would you do this a million times before buying a new iPod. I'm guessing no.

    The number of cycles on current NAND flash technology is more than enough to last for years. Granted, I wouldn't want to use it for a swap partition, but for storing your music library you should be perfectly fine.

  17. Re:how will it change the price? by Overzeetop · · Score: 3, Funny

    But then low-lifes like yourself would be part of the hip, chic, "wealthy-appearing" culture that is Apple's base. Since you obviously aren't rich enough to flush $350 for a consumer item that will be passe in a year, you arean't really a good advertisement for Apple, now are you?

    Gotta keep the riff-raff out, you know? ;-)

    --
    Is it just my observation, or are there way too many stupid people in the world?
  18. Re:too bad by multiplexo · · Score: 3, Insightful
    OGG is widely used for distributing music on bittorent based sites, and it's annoying to have to convert it to mp3 or aac...

    And here's a great big reason why Apple doesn't support Ogg Vorbis (besides the fact that it doesn't do anything for you that MP3 doesn't), it's widely used for distributing music on bittorrent based sites, that is to say that it is widely used in piracy, and Apple doesn't need to get assfucked by the RIAA over iPod sales for a bunch of geeks, especially after the Grokster decision.

    --
    cheap labor conservatives - they want to keep you hungry enough to be thankful for minimum wage.
  19. Mini-Disc by Alistar · · Score: 5, Interesting

    Ok, I have to wonder, why these never caught on. I have a mini-disc player and I love it.

    I get 30 hours off of one AA, 15 off the rechargable.
    I can throw my MP3's on it easily, (sonicstage sure, stupid program, but its easy)
    I pay $5 for 1GB discs and it came with one.
    Playlist management on the device.
    Plus I can record through a mic to it, transfer back and forth and whatnot.
    It has never skipped for me.
    They are fairly small, smaller than an IPod.
    USB, optical or stereo jack in.
    Anyway, yea, I would love to be enlightened

    1. Re:Mini-Disc by That's+Unpossible! · · Score: 5, Insightful

      Anyway, yea, I would love to be enlightened

      No problem.

      1. ipods run MP3's natively. No encoding to a proprietary format (ATRAC) and losing quality as with minidisc.

      2. "sonicstage sure, stupid program, but its easy" Meet iTunes. It's not stupid, it's quite awesome, and quite easy. And it's a great portal into a digital music store.

      3. You have to use interchangeable discs. My iPod has 40GB. I have 5000 songs, over a dozen audiobooks, and now a dozen constantly synced podcasts on this thing. I drive a lot, and what I feel like listening to at any given moment can change frequently.

      4. You can use ipods like portable hard drives. Because they are.

      5. Apple engineering. Sorry, the iPods are a thing of beauty and great UI. This counts, A LOT.

      6. Marketing. iPods are hip. MDs were never hip. Yeah, this counts as well. When you see white headphones, you know there's an ipod on the other end. Steve Jobs is fucking brilliant at marketing.

      --
      Ironically, the word ironically is often used incorrectly.
  20. Re:how will it change the price? by anagama · · Score: 3, Interesting

    I've wanted to replace my 192 mb (w/ extra memory card) creative nomad mg II for a while. The other day I stopped into the local Apple store to poke around and I saw that they had 3g 15gb ipods for sale at $199. These include a dock and a wallwart charger (headphones, beltclip, and sync cable of course). It's a refurbished one (Apple has these on their website for $189 -- but I like the instant gratifaction of store buying). Anyway, I have a psychological barrier against paying more than $200 for a music player -- so this was perfect. I know the 20gb color model is only $100 more (more like $140 if you throw in the missing dock), but I'm not going to spend that much on music player ... I learned my lesson w/ the nomad. I think it was about $250 (with base 64mbs, another $100 for the memor card) and I don't think I ever got my money's worth out of it.

    With the 15gb ipod I will get my money back -- I've copied over all my CDs and I've finally heard old beloved songs I hadn't heard in ages merely because digging through piles of CDs for one good song is such a pain. Anyway, shall I ramble even more? ....

    --
    What changed under Obama? Nothing Good
  21. Re:Maturing market blues by Pope · · Score: 3, Insightful

    320kbps MP3s are a fucking waste of diskspace and time. You gain nothing with a bitrate that high, a 192VBR would be much better.

    And in case nobody has bothered to tell you or you're too ignorant to do your own research, there is no DRM on files you rip yourself, so I have no idea what you're talking about at the end there.

    --
    It doesn't mean much now, it's built for the future.
  22. Too little too late by Andy_R · · Score: 3, Interesting

    I'm an Apple zealot, I'm typing this on a Mac Mini, and I'm going to be clicking submit with my one mouse button, but there is no way I'll be buying a flash-based iPod. My free upgrade phone is on order (a Sony Ericsson K750), it has a USB connector, plays mp3s and takes a Memory Stick Duo Pro card (currently maxing out at 2Gb, but 4Gb version promised soon).

    By the time Apple gets to market, I'll have all it's functionality plus the ESSENTIAL feature of automatically stopping playing when my phone rings, just by adding a card to my phone - which also has the simple game play and video playback functionality that is missing from iPods (even if Sony forgot to add a usable fast forward/rewind or pause button).

    I'd love have an Apple device in my pocket, because they get the user interface right in ways that Sony Ericsson can't be bothered to think about, but until they have a LOT more functionality, I can't justify buying one.

    --
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  23. i think the interesting news here by utexaspunk · · Score: 4, Interesting

    is that if apple buys up 40% of their production, they're likely to seriously increase their production in the next year, and the market will likely be flooded in a couple years. it has been a long time coming, but flash ram is about to undergo a serious price drop. combined with continual improvements in scaling and capacity, perhaps this means we'll have 40GB flash drives by 2007. that ought to shake things up a bit...

  24. Re:PARENT IS WRONG- NOT INSIGHTFUL by That's+Unpossible! · · Score: 3, Insightful

    In case you haven't been around in the last year, the current minidisc players play mp3s. No encoding to other formats. Also, these have the ability to record in raw PCM stereo, with a mic. And upload it USB to your computer to edit.

    That's great. But the guy asked why MDs never took off like ipods. MDs just added the feature you speak of DUE TO the popularity of mp3 players.

    If you love DRM, enjoy. Not me.

    iTunes DRM has never adversely effected me.

    And yes, you can also use the new minidisc models as external USB storage drives. 1GB disc are about $6 each.

    See above. I am not giving a state of the union on md's, I am explaining why they didn't take off like ipods.

    --
    Ironically, the word ironically is often used incorrectly.