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Rio Brand Closes Doors
Castar writes "In a press release today, D&M Holdings announced the end of the Rio brand. Rio had a troubled history, but were responsible for the first mass-market MP3 players as well as more recent popular players such as the Rio Karma. This closing follows the sale of Rio's IP to Sigmatel, maker of chipsets for many audio players, including the iPod Shuffle." From the release: "The company's decision to exit the Rio business followed a determination that the mass-market portable digital audio player market was not a strong enough strategic fit with the company's core and profitable premium consumer electronics brands to warrant additional investment in the category. The original goal of strategic advantage with wholly-owned and branded portable client devices was reconsidered in the context of the costs required to effectively scale and compete in this sector, where competition has grown intense. D&M Holdings will now focus all its resources on the core Premium AV business and advanced content server products."
...to ever fail miserably was the Rio Car. An in-dash computer for playing music, running linux on an ARM processor, with a hard drive, and ethernet - too bad it cost something like $600.
"Prefiero morir de pie que vivir siempre arrodillado!"
I bought my riocar empeg because of easy expandability. It's just a StrongArm running Linux, and I still haven't used the 2nd laptop drive bay (I have a single 40GB drive in there now).
rage, rage against the dying of the light
It's more like this:
Diamond Multimedia was on the road to recovery. Despite falling sales of modems, and the video card market crash after 3dfx started making their own boards (which also claimed Jazz, Hercules, Orchid and Canopus's US market, just to name a few), DMM had made smart moves into selling motherboards and, of course, the Rio.
Then Diamond made the boneheaded decision to purchase S3. It was like they had done a complete 180...S3 was in serious trouble, and Diamond was in no position to bail them out.
The Rio's successor was more of the same: just more built-in memory, no new features. As a result, they lost momentuum.
Eventually, Diamond faltered under the wave of crap. S3 was sold off to VIA, and the audio division of Diamond became SonicBlue. Then ReplayTV sucked, and SonicBlue missed the boat on small hard drive mp3 players.
So, you see the lovely lack of foundation SonicBlue has been trying to stand on. I wonder what they're going to dop now that they sell virtually nothing. Maybe sell off the name to some other company.
Indicentally, I've noticed that the Diamond name has been revived recently, not a bad move for a distributer wanting to open a new market in the US.
Man is the animal that laughs.
And occasionally whores for Karma.