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MSN Launches Pay-Per-Click Search Ads

Posted by ryuzaki0 on from the jump-on-the-bandwagon dept.

San writes "ZDNet is reporting that MSN has launched its first paid-search advertising application. The system will first be launched in Singapore and will be followed by France in September and a pilot run in the United States in October."

4 of 108 comments (clear)

  1. ...And then, they wonder... by Pig+Hogger · · Score: 2, Informative
    FTFA:
    According to Eva Balan, MSN's international marketing manager for MSN adCenter, advertisers pay a one-time subscription fee of S$5 (US$3) for MSN Keywords. For each keyword, they bid a minimum of S$0.10 and pay for the number of times search users click on their advertisements, which appear as sponsored links alongside search results. The placement of the links will depend on the bid price, click-through rate as well as the types of user profiles captured by the system.
    ...And then, they wonder why Google is more popular...

    Do marketing executive brains are in the same universe???

  2. Re:Invasion of privacy. by Tontoman · · Score: 5, Informative

    The link seems to lead to a registration page when referrer is Slashdot. Sorry. Here is a link to an interesting blog entry where I originally found the link to the Seattle Times article: http://www.corante.com/mooreslore/archives/2005/03 /17/microsoft_adcenter_ignores_90s_lessons.php/

  3. Re:Um..... by robdavy · · Score: 4, Informative

    Yeh, dead..... Google only made like a billion dollars from it last year...

  4. Re:Launch countries... by A.K.A_Magnet · · Score: 2, Informative

    This thread is old, nobody's gonna read this except maybe you (if you are warned at reply). Anyway...

    I think we (as in French people) hate MS as much as the next guy may him be American, Polish or Mexican. And no, we haven't anything against Google, we use Google just like everybody else... It's not because some French charged Google (afaik for "legally" good reasons, may I remind you that each country has its own laws?) that French people aren't big fans of Google.

    I know Slashdotters like France jokes (haha stop I surrender!! so funny :P) and I find them amusing, but, damn, you shouldn't be modded insightful. Where is the insight when you just don't know what you're talking about? I don't have anything against you, but more against the stupid moderator who modded you up.

    Oh, and you say "France", I guess you'd find clever if I'd consider "America" as a whole, where everyone is happy about the current administration? Let me tell you : you have ~50% pro Bush ~50% against? Same here with our f*cking Government. You find some court trials to be stupid? So do we, but at least our legal system isn't JUST a weapon to get money and sink competition (at least for now... it's changing unfortunately)

    American fantasies about France are ridiculous. Come here for some time and have a look for yourself, but stop giving a whole population ideas because a citizen did something on his own. Hint for you: French companies are just like American companies, they care for themselves before caring for their country. When Louis Vuiton attacked Google for putting ads of counterfeits products in the very result of the search "Louis Vuiton", it is a COMPANY who attacked Google. Not France.

    As a matter of fact, we love Google, everybody here knows it, everybody uses it, and we don't have the "it's american so it sux" mentality American people think we have.