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MSN Launches Pay-Per-Click Search Ads

Posted by ryuzaki0 on from the jump-on-the-bandwagon dept.

San writes "ZDNet is reporting that MSN has launched its first paid-search advertising application. The system will first be launched in Singapore and will be followed by France in September and a pilot run in the United States in October."

2 of 108 comments (clear)

  1. Invasion of privacy. by Tontoman · · Score: 5, Interesting

    This sound like a unpleasant invasion of privacy.
    According to http://seattletimes.nwsource.com/html/businesstech nology/2002210022_microsoftads17.html/news article from the Seattle Times,
    "AdCenter uses information from customers who registered for services such as Hotmail or who tailored the MSN home page to their interests. It supplements that with data purchased from the Experian credit bureau."

  2. Now Yahoo! can sue Microsoft too! by Alascom · · Score: 5, Interesting
    Yahoo! (Overture) holds intellectual property rights to pay-per-click and bidding systems that grant Web sites higher placement in search results.



    Google agreed to issue 2.7 million shares (~$250 million) of Class A common stock to Yahoo, based in Sunnyvale, Calif. In turn, Yahoo dropped its lawsuit against Google and issued a "fully paid, perpetual license" to Overture patents.



    I guess Microsoft thinks its open season on Yahoo! patents now... I hope Microsoft's legal team is ready to open the checkbook as I doubt the two Standford search engines (Yahoo and Google) will allow Microsoft to get in on the action for free!