Can Microsoft Out-Google Google?

faria24 writes "For the past decade, Microsoft has largely ignored the Web as an emerging platform for application development with fears that it could render Windows obsolete. But that will all change next week, as Microsoft unveils a new strategy for transforming its Web properties into an open platform for developers. As part of its new 'Web 2.0 Platform' strategy, Microsoft will expose application programming interfaces, or APIs, for MSN Search using SOAP. MSN Virtual Earth, Desktop Search and MSN Messenger will all be opened up for outside developers to extend." Coverage on CNet as well. From the article: "Microsoft's online rivals, notably Google and Yahoo, already provide the hooks that let third-party Web developers write applications that tap into their Web services, such as search and mapping. Because these Web applications rely on a Web browser, they can, in theory, run on any operating system. Microsoft, meanwhile, has always drawn third-party developers to Windows. But even with its commitment to Windows, analysts said, Microsoft needs to more fully address the growing popularity of online Web development. Having a healthy ecosystem of third-party add-on products helps drive traffic to Web properties. "

Comments

The Google Iceberg

[Anonymous Cowdog]

They can certainly copy the visible parts of Google, the products that are out (heh, mostly in beta) now.

But what about all the other stuff that's still hidden, that's in the Google pipeline? You could call it the Google Iceberg. The cool stuff that is yet to come. It looks like Google is pretty good at staying ahead by innovating.

As always, Microsoft is claiming to innovate, while actually just copying what they find out there in the marketplace already. They don't move the ball forward, they just keep the pressure on.

Re:competition

[w3weasel]

Be very wary of it being a real 'fair and open' kind of competition thogh... in the same way that MS tried to taint and skew Java, Javascript, CSS and other web technologies, you can be pretty sure that this 'open' web 2.0 scheme will ensure that you develop for use only on IE (which still doesnt fullort support a multitude of W3C standards), with a long term aim of steering you off of a dangerously open platform standard such as a browser, and back into the Windows OS proper (where you can be safely contained and gradually bled of your cash).