Sun's Bold New Ad Campaign
Celeritas writes "Sun is making some noise over their latest x64server entries by doing a fly by over Dell's HQ yesterday. A few pictures were snapped to capture the event. Sun has continued the offensive by running some interesting ads as well as designing some that were rejected due to the controversial content or as Sun calls them 'bold ad concepts'"
Perhaps Sun could learn to promote their products on their own merits, rather than insulting a competitor.
They're taking a page from Microsofts book: if your product really isn't that much better than what the competition offers, instead spend your money on insulting and belittling that competition. The approach isn't a smart one and yes, it smacks of desperation - just as when MS comes out with another 'study' about how Linux really is much more expensive than Windows - honest! No, really, honest guys, we're not kidding!
Makes the whole lot sound like a bunch of whiny, resentful 14-year-old geeks who just figured out that they'll *never* be dating a cheerleader.
Max
My god carries a hammer. Your god died nailed to a tree. Any questions?