A Guild - What's In It For You

The Escapist has a piece looking at the rationale behind joining a Guild, and what it takes to enjoy the experience. Guilds are a core component of most Massively Multiplayer Online Games, but they're also one of the hardest to get right. From the article: "If guild members don't get what they need from their group, whether that need is companionship or gear, they are going to leave it. The guilds that thrive are not the ones that recruit hundreds of members with no common interests - in this case, finding members might be easy, but keeping them would be impossible. Similarly, if players refuse to accept the costs of a guild such as sharing loot or defending castles, the guild will have a harder time functioning as an efficient unit. The guilds with higher rewards and lower costs are the ones that will last."