Slashdot Mirror
Why Apple Picked Intel Over AMD
An Anonymous Reader writes "Macworld has a piece looking at why Apple chose Intel chips over AMD's offerings when it decided to move away from IBM." From the article: "The reason, industry analysts say, is that Jobs has a clear goal in mind: innovative designs. And such designs require the lowest-voltage chips, which IBM and Freescale were not going to make with the PowerPC chip core--and which AMD has not yet perfected 'This is a practical, pragmatic Steve Jobs decision,' says Shane Rau, Program Manager, PC Semiconductors for market research firm IDC. Intel serves up the most complete line of low-power chips for mobile and small form factor computers, and a good-looking future roadmap for it. Also, Intel's mammoth production capacity erases any supply worries. "
"We're sold out on chip sets," Bryant said during a conference call to discuss Intel's third-quarter financial update. "I think chip sets [will] remain tight into the fourth quarter."
Er, this sure seems like a "supply worry" to me!
\burt
There is no such thing as bad weather - only inappropriate clothing.
I'm really looking forward to OSX on Intel and the sooner the better as far as I'm concerned.
I have a theory as to why Apple aren't coming out with them until sometime next year - I believe they actually want to come out with new machines at the same time as Vista is released. Why?:
1) Microsoft is going to spend (pinkie to mouth) 100 hundred billion dollars on promoting Vista. That's going to make a lot of noise, which Apple can cheaply ride on the back of. Imagine, loads of mainstream publications will cover Vista, and if Apple launches at the same time they'll surely do comparisons.
2) It will be switching time for everyone - current Windows users will be thinking - should I move to Vista? If there is another viable option visible at the same time, then they might consider that too.
3) Steve Jobs may be confident that the next generation of OSX will beat Vista in comparison reviews - hell, the current version (Tiger) has a lot of the features Vista is supposed to have already.
Anyway, that is my theory, which belongs to me and is mine.
I wonder if Apple has a preferential deal to get the new, fast parts first. When a new process is being ramped up, there is an initial period where they can make some processors, but not a lot.
Apple being a relatively small consumer of Intel parts could be quite happy with this small volume of fast parts and put out machines that trump the wintel vendor's clock rates.
It is a lesson that Apple learned back in the dark days of Mac clones. Since Apple only refreshes a Mac design a couple times a year people know when it is coming and will hold off for the newer version. When that version comes out there is a big demand spike. To avoid long backorders Apple has to have enough processors in hand to cover the initial orders and enough capacity to keep up with the flow after that. The clone vendors, being a tiny fraction of the Mac market could introduce models with the faster processors as soon as they became available in limited quantities. The double nasty effect was that the clone vendors got the reputation for faster machines since they could bring theirs to market faster and they delayed Apple's ability to get the new xxMhz 68030 to market because instead of stockpiling chips for Apple, Motorola would be selling them to the cloners.
I don't believe the article.
I think it came down to money- in some fashion intel offered them a better deal. I have intel and amd computers and amd has a dramatically better cost/performance ratio. I bet that there is no hard technical reason why Mac couldn't have run on both- if they are going to be Intel only it is for political/financial reasons instead of technical ones.
She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
This will probably get lost because it's so deep in the comments, but the reason isn't technical, it's personal.
Apple was unhappy about the direct attacks AMD was making against Apple on the DAW (Digital Audio Workstation) front. Look at all the inroads AMD is making into the music and video business, and some of the negative comments that were made toward Apple. It's not hard to see why they wouldn't get in bed with AMD.