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Why Apple Picked Intel Over AMD

Posted by Zonk on from the low-power-and-made-of-chocolate dept.

An Anonymous Reader writes "Macworld has a piece looking at why Apple chose Intel chips over AMD's offerings when it decided to move away from IBM." From the article: "The reason, industry analysts say, is that Jobs has a clear goal in mind: innovative designs. And such designs require the lowest-voltage chips, which IBM and Freescale were not going to make with the PowerPC chip core--and which AMD has not yet perfected 'This is a practical, pragmatic Steve Jobs decision,' says Shane Rau, Program Manager, PC Semiconductors for market research firm IDC. Intel serves up the most complete line of low-power chips for mobile and small form factor computers, and a good-looking future roadmap for it. Also, Intel's mammoth production capacity erases any supply worries. "

5 of 376 comments (clear)

  1. From the GWB school of speech writing by Radres · · Score: 0, Redundant

    "practical, pragmatic"...

    pragmatic Pronunciation (prg-mtk)
    adj.
    1. Dealing or concerned with facts or actual occurrences; practical.

    redundant Pronunciation (r-dndnt)
    adj.
    1. Exceeding what is necessary or natural; superfluous.

    1. Re:From the GWB school of speech writing by Yocto+Yotta · · Score: 0, Redundant
      redundant Pronunciation (r-dndnt)
      adj.
      1. See: redundant

      redundant Pronunciation (r-dndnt)
      adj.
      1. See: redundant
      --
      A B A C A B B
  2. Not news by hcdejong · · Score: 0, Redundant

    This 'analysis' is no different from the consensus on /. immediately after the announcement. Nothing to see here folks, move along...

  3. Because AMD can't make a decent portable CPU ... by Average_Joe_Sixpack · · Score: 1, Redundant

    and more then half of all sales in '04 were laptop systems.

  4. er, um. . by jafac · · Score: 0, Redundant

    Transmeta?

    I dunno - low voltage and all. . . .

    --

    These are my friends, See how they glisten. See this one shine, how he smiles in the light.