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$100 Million Marketing Push For Vista

Posted by Zonk on from the everyone-gets-one-for-free? dept.

GecKo213 writes "Microsoft is touting a $100 million marketing campaign promoting Windows Vista and encouraging software developers to build new programs. With the longest gap ever between major releases of Windows operating systems -- the current version, Windows XP, was launched in late 2001 -- Microsoft is facing pressure from its partners and developers to deliver technology that will convince users to upgrade. If $100 Million dollars won't make you want to switch to Vista, what will?"

1 of 406 comments (clear)

  1. Couldn't they spend more than that? by Junky191 · · Score: 5, Informative

    Last I checked they had $40 billion in cash sitting around and are minting a billion in profit free and clear every month. That's just an insane amount of money.