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$100 Million Marketing Push For Vista

Posted by Zonk on from the everyone-gets-one-for-free? dept.

GecKo213 writes "Microsoft is touting a $100 million marketing campaign promoting Windows Vista and encouraging software developers to build new programs. With the longest gap ever between major releases of Windows operating systems -- the current version, Windows XP, was launched in late 2001 -- Microsoft is facing pressure from its partners and developers to deliver technology that will convince users to upgrade. If $100 Million dollars won't make you want to switch to Vista, what will?"

2 of 406 comments (clear)

  1. Upgrade? by digitalgimpus · · Score: 1, Troll

    Did you see the specs? Most people won't be "upgrading"... they will be buying new computers with it preloaded.

    IMHO it would do more for them to "donate" $100Mil to Dell, IBM, and HP.

    Not to many people meet the specs for that bloated piece of junk.

  2. Cost of OS by ishmaelflood · · Score: 1, Troll

    How much did the OSX releases cost? (Genuine question) At a guess you've spent $800 on your operating system.

    While that isn't the end of the world, it ain't peanuts either.