Slashdot Mirror
$100 Million Marketing Push For Vista
GecKo213 writes "Microsoft is touting a $100 million marketing campaign promoting Windows Vista and encouraging software developers to build new programs. With the longest gap ever between major releases of Windows operating systems -- the current version, Windows XP, was launched in late 2001 -- Microsoft is facing pressure from its partners and developers to deliver technology that will convince users to upgrade. If $100 Million dollars won't make you want to switch to Vista, what will?"
If MS will buy me 2gb of RAM and a 256mb video card I might consider.
"If $100 Million dollars won't make you want to switch to Vista, what will?"
give me hookers and beer for 200$, alex
I'm still running win2k as my prefered OS. I'll switch to linux rather then buying a new windows, why get stuck in M$s' upgrade cycle? If I ever get a new computer, it'll probably come with vista, so if I ever get it, it'll be that way.
autopr0n is like, down and stuff.
Last I checked they had $40 billion in cash sitting around and are minting a billion in profit free and clear every month. That's just an insane amount of money.
Lower the price.
If $100 Million dollars won't make you want to switch to Vista, what will?
Actually, $100 Million would be enough to convince me to switch to Vista.
Unfortunately, I presume that the whole $100 Million won't be available to just me.
myke
Mimetics Inc. Twitter
> I won't buy another pair of shoes untill they get a hole
MS is one step ahead of you. They ship brand new OSes with lots of holes in them.
My other car is first.
They don't to spend $100,000,000 to get me on board.... I've already disabled all my antivirus and antispyware, and my computer is still too fast for my software.
Leave it to MS to give me an excuse to upgrade... they've succeeded where countless other viruses and worms have not!
/dev/random
As soon as games require it I'll be switching, I held off on Windows 95 until I got Diablo. I'm personally quite happy with XP and until I'm required to change so I can play my games I'll be sticking with it.
If $100 Million dollars won't make you want to switch to Vista, what will?"
No DRM, no trying to control my computer, faster reboots and fewer reasons to need to. More control with less complications. Interoperability. Open standards. The ability to use software my way.
Shit, I just described Linux. Never mind.
Tequila: It's not just for breakfast anymore!
How long do you normally keep a computer before you get a new one?
What OS do you think will be on a computer that you buy two years from now?
The Internet is full. Go Away!!!
Let's see:
And that's just off the top of my head.
Schwab
Editor, A1-AAA AmeriCaptions
- New Audio Stack
- New Network Stack
- Updated native apps (outlook express, sndrec32, games, much more)
- LUA
- Better IO cancellation
- New communications architecture/api
- New graphics architecture/api
- Better task scheduler (based on events instead of just time)
- New WinPE environment (preinstallation env), can run from usb key or ram drive
- Hardware failure diagnostics, will warn you when hardware is failing (such as hard drives, through SMART, which already works in Beta1)
- Transactional File tranfers and registry
- Better stealth modding (updating hardware without reinstalling)
- Application Resource Management in the kernel. Apps can request what kind of memory and cpu time it needs to run efficiently
- TCP/IP offloading to the NIC instead of the CPU
- WinSAT (for gamers)
- Auxiliary display support
- Windows filtering platform for networking (more fine tune controls of networking at a lower level for fireware and other networking developers)
- Much much more that I can't think of off the top of my head.
All while maintaining backward compatibility (a small number of apps will break, but it's the same with every major release).
Tell me what they AREN'T changing.
First of all I am neither a Microsoft Troll or a Linux Zealot. I like both OS:es. That said, I am a windows developer, that is I create end user applications for Windows. I used to be very proud of this because lots of people enjoy my programs including non-technical users. Combined with windows being a pretty thoroughly documented OS (in the "how do I do"-sense, not in the "how does it work"-sense) and Visual Studio being a very good IDE and compiler, creating user mode apps for Windows was pretty fun and motivating.
That said, I have abandoned M$ forever and installed Ubuntu. I hate Vista as much as the other guy, but the DRM and all that was not the reason I changed platform (I used Windows 2000, and when Vista was released I would probably have changed to XP). The reason... is because Microsoft obviously don't care a thing about individual developers not working for huge corporations. This only becomes obvious when you have developed Windows applications for a while, unfortunately.
Windows is a very defined OS. Microsoft have thought about pretty much every possible way a developer can screw up the OS or use it in ways "not intended", and tucked away anything remotely advanced in kernel mode. This is partially good because all the sucky shareware you can download on FREE (as in punch-the-monkey) websites can not destroy your system completely. This is a typical large corporation, no hackers, everyone is equally bad-mentality (both Paul Graham and Joel on Software have essays about this).
A "safe" userland is a good idea you may think. The trick is... If you want to develop windows drivers / applications in kernel mode... You have to _pay_ Microsoft for the documentation. The Driver Development Kit costs about $100. It's true.
Microsoft want me to pay them to write applications to their OS.
Yet another unacceptable thing from M$. If anything, they should pay me (yeah, this is stupid, but not as stupid). I will now concentrate on userland applications for Linux instead. No one can screw me over now!
Date: Fri, 19 Sep 2005 05:22:11 +0200
From: STEVEB [steveb@microsoft.com]
Subject: DEAR FREIND I NEED YOUR ASSISTANCE
Dear Freind,
I am a personal assitant to Bill Gates the Richest man in World and owner of the following companies: Chairman CEO:MICROSOFT (The Largest Software Company)
SOURCE OF FUNDS:
I have a profiling amount in an excess of US$100.5M, which I seek your Partnership in accommodating for me. You will be rewarded with 4% of The total sum for your partnership. Can you be my partner on this?
INTRODUCTION OF MY SELF As a personal consultant to him, authority Was handed over to me in transfer of money of an American politician For his last deal with my boss Bill Gates.
Already the funds have left the shore of Redmon to an European private Bank where the final crediting is expected to be carried out.While I was on the process, My Boss....
Just switch operating systems on computer and monies will be yours.
PLEASE REACH ME THROUGH MY ALTERNATIVE EMAIL BOX:(balmerbaby@gmail.com) Thank you very much Regards Steve B.
Tell me what they AREN'T changing.
The unpleasant nature of their licensing policies?
What would Lemmy do?
Timing is going to be a huge problem for Microsoft, and it's why they're frantically cutting features in order to make their 2006 date. The big computer makers (Dell, HP, etc.) are today selling dirt cheap PCs (~$299) that are perfectly adequate for the home users. They may completely saturate the home market with these cheap XP machines before Vista hits the shelves. Anyone willing to settle for one of these today is not the type of customer who upgrades every two years. And they are indeed "good enough" -- they surf the web, write their school reports, and send email pictures of Junior to Grandma. And they'll have no reason to upgrade for a long time. They're not power gamers; fact is nobody's developed a killer app for the home that requires major CPU.
Once the market is full of these home machines that are "good enough", there will be another PC slump. And if Microsoft can't beat the home users' slump, they're going to have to rely on corporate sales.
The problem here is that Microsoft is their own biggest competitor. Businesses who have XP are "mostly satisfied." Their corporate drones can type up Word documents, create PowerPoint presentations, and read their email right now, and I don't know if Microsoft can convince them to spend major $$$ to migrate to Vista. I believe the business world already sees XP as "good enough," and most of them would question the wisdom of pumping millions of dollars into an "upgrade" that buys them no tangible advantage.
Another problem for Microsoft is that corporations will demand that XP remain under ongoing maintenance for several years after the arrival of Vista. Hell, they just cut support for NT only in the last year or two, and XP is far more popular than NT ever was.
I'm sure their current strategy is to convince the corporate "infrastructure architects" that Vista is way better than XP. Not sure how they're going to do it, but try they will. They'll probably start by offering better management tools than SMS and/or MOM. Then they'll throw out some stability numbers, tell a few worm-proof and virus-proof lies, and start replacing a few corporate servers (first one's always free ;-). But with the DRM in place, very few of the corporate Windows fanbois I know are going to leap to Vista personally, and these are the absolute most critical people for Microsoft to sell to. There simply is no incentive. I'm imagining Vista may end up being a free upgrade to a few corporate giants, just to get visibility out there.
John