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One Journalist's Second Life
Jerry23 writes "The Second Life Community Convention site is carrying pre-release excerpts from O'Reilly Publishing's 'Only A Game: Online Worlds and the Virtual Journalist Who Knew Too Much' due out in 2006 (direct link to 10-page PDF). From the introduction: 'When virtual journalist Peter Ludlow was banned from the digital world of The Sims Online for being a bit too good at his job, it wasn't the end of the story but the beginning of the headlines that would capture readers around the world. Only A Game follows Ludlow's career as a virtual journalist as he and colleague Mark Wallace take us behind the scenes into not just The Sims Online but a fascinating universe of worlds that are far more colorful-and, at times, more disturbing-than their creators would have you believe.' As online *worlds* grow to earn their name, the last line of the PDF asks the million dollar question: 'How big is your game?'"
The problem with Second Life's business model is that there are only so many twelve year old girls with computers, so your potential for growth is limited by that market - unless you can some how convince older people and boys to get off dressing up virtual dolls and chatting in a 3D AOL environment.