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MSN Takes on Google AdWords

Posted by ryuzaki0 on from the game-is-on dept.

kevmo writes "CNET News.com reports that Microsoft's MSN unit launched its own paid-search advertising program in France and said it plans to begin testing the system in the United States next month. FTA: "The system competes with Google's AdWords program and will eventually replace a keyword-based advertising program MSN contracts out to Yahoo. It has a simple user interface and is notable for its use of customer profiling, taking advantage of the data MSN gathers from its more than 9 million subscribers.""

3 of 156 comments (clear)

  1. France? Why France? by Anonymous Coward · · Score: -1, Flamebait

    Why didn't they test it in Canada or the UK?

  2. I for one... by Anonymous Coward · · Score: 0, Flamebait

    do NOT welcome our new MSN AdWord overlords

  3. Re:Healthy competition by Godwin+O'Hitler · · Score: -1, Flamebait

    So we're suddenly going to see healthy competition where Microsoft are involved?

    Which part of "proven abuser of monopolistic power" don't people get? Microsoft has never used quality to gain market share, only leverage.

    Does Google really need Microsoft to join the race to keep it pushing forward?

    --
    No, your children are not the special ones. Nor are your pets.