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MSN Takes on Google AdWords

kevmo writes "CNET News.com reports that Microsoft's MSN unit launched its own paid-search advertising program in France and said it plans to begin testing the system in the United States next month. FTA: "The system competes with Google's AdWords program and will eventually replace a keyword-based advertising program MSN contracts out to Yahoo. It has a simple user interface and is notable for its use of customer profiling, taking advantage of the data MSN gathers from its more than 9 million subscribers.""

12 of 156 comments (clear)

  1. The Matrix... by Stanistani · · Score: 3, Funny

    >taking advantage of the data MSN gathers from its more than 9 million subscribers

    We're not going to be farmed for energy by soulless machines...

    We're going to be farmed for our metadata by soulless corporations!

    I feel so much better now.

  2. Re:France? by Anonymous Coward · · Score: 4, Funny
    wouldn't there be a significant difference between how the French or Americans surf?
    From my proxy logs: pr0n, ebay, pr0n, holiday travel companies, pr0n, webmails, pr0ns. Oh, and some work-related sites, like journal-officiel.gouv.fr or sante.gouv.fr. About 4% of the traffic. No, I don't think there's that much difference.
  3. Re:I use AdWords on a few websites... by IAmTheDave · · Score: 2, Funny
    What's in it for me to switch to MSN's?

    Market penetration?

    (before the flaming starts, it's a joke.)

    --
    Excuse my speling.
    Making The Bar Project
  4. Re:I use AdWords on a few websites... by lucabrasi999 · · Score: 5, Funny
    What's in it for me to switch to MSN's?

    Quality and Security.

  5. New Company Slogans by lbmouse · · Score: 2, Funny

    Microsoft: Who do you want us to copy today?
    Microsoft: Innovation Through Imitation.
    Microsoft: Developers. Developers. Developers. We are happy with our halfassed developers.
    Microsoft: Screw new ideas, we have a monkey boy.

  6. Innovative by sxmjmae · · Score: 3, Funny



    Good to see Microsoft is still Innovative.
    Surprising for such monolithic company to still have new and fresh ideas.
    You would think a large company, like Microsoft, would use it position to exert pressure to adopt their services.

    --
    My Sig indicates the end of the comment I posted.
  7. Perfect. by Sialagogue · · Score: 3, Funny

    Finally, click fraud victim we can all feel good about. . .

    --
    The only acceptable defense of scientific results is to say that they were the product of the Scientific Method.
  8. Re:France? by foniksonik · · Score: 2, Funny

    I would imagine that they probably look up things like Wine, Cheese, syphillis and Kylie Minogue whereas Americans are more prone to Pepsi, cheese, porn and Jessica Alba... ;-p pretty significant difference if you think about the implied cultures.

    OF course we have cheese in common but in France it's capitalized, cause in America cheese is something that comes in a can.

    --
    A fool throws a stone into a well and a thousand sages can not remove it.
  9. Re:Brutality in China against Falun Gong by BladeMelbourne · · Score: 2, Funny
    American-centric?

    I probably should have read the fine print when signing up to Slashdot. Now all my base belong to... ah screw it.

    (Australian working in the UK, reading Slashdot)

  10. I don't buy PCs by Anonymous Coward · · Score: 1, Funny

    BUY PCs? What kind of nerd BUYS PCs? I mean, besides Mac nerds? I build my own PCs and run Linux on them.

    Microsoft hasn't gotten a dime from me since 1998.

    F'king nerd wannabes, I swear...

  11. Is it mating season? by miffo.swe · · Score: 2, Funny

    Well i guess copying is the sincerest form of flattering. Microsoft seems to be flattering everything in sight theese days.

    They sure are a flirty company.

    --
    HTTP/1.1 400
  12. Re:France? by Nf1nk · · Score: 2, Funny

    Point of intrest. Mosted canned cheeses (yum) are generaly spelled cheez or some other marketing spelling, because there may be no actual cheese in the can, Just Tasty Goodness.

    --
    I used to have a cool sig, back when I cared