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MSN Takes on Google AdWords

Posted by ryuzaki0 on from the game-is-on dept.

kevmo writes "CNET News.com reports that Microsoft's MSN unit launched its own paid-search advertising program in France and said it plans to begin testing the system in the United States next month. FTA: "The system competes with Google's AdWords program and will eventually replace a keyword-based advertising program MSN contracts out to Yahoo. It has a simple user interface and is notable for its use of customer profiling, taking advantage of the data MSN gathers from its more than 9 million subscribers.""

2 of 156 comments (clear)

  1. Re:France? by Anonymous Coward · · Score: 4, Funny
    wouldn't there be a significant difference between how the French or Americans surf?
    From my proxy logs: pr0n, ebay, pr0n, holiday travel companies, pr0n, webmails, pr0ns. Oh, and some work-related sites, like journal-officiel.gouv.fr or sante.gouv.fr. About 4% of the traffic. No, I don't think there's that much difference.
  2. Re:I use AdWords on a few websites... by lucabrasi999 · · Score: 5, Funny
    What's in it for me to switch to MSN's?

    Quality and Security.