MS Expects Half of All 360 Owners To Use Live
Gamespot is reporting that Xbox chief officer Robbie Bach expects half of all Xbox 360 owners to use the Live service. From the article: "Bach confirmed that currently, only 10 percent of Xbox owners--some 2 million users--subscribe to Xbox Live. With the addition of the free 'Silver' version of Xbox Live, Bach believes that about 50 percent of the console's owners will go online via the 360. However, they will still have to pay to play games online via the new Xbox Live Gold."
Given the growth in broadband adoption, and the fact that the 360 will be very expensive. Almost every person who pays the "good" bundle, has enough acquisitive power to keep an internet connection at home.
Then it only takes good marketing to make them connect their Xboxes to the Internet.