Wired Magazine Profile of Tim O'Reilly

An anonymous reader writes "Best-selling author Steven Levy has a new profile of techincal publisher Tim O'Reilly over at Wired." From the article: "... O'Reilly himself has operated for years under the radar. Most nontechies, if they know him at all, know him by the eponymous name of his publishing company. It has a 15 percent share of the $400 million computer-book market but casts a much bigger shadow. O'Reilly books tend to colonize entire sections at Borders and Barnes & Noble, their distinctive cover design as recognizable as the Tide circle on a box of detergent or the Apple logo on the lid of a PowerBook. In serif type over a glossy white background, there is the title, often naming a computer language or protocol familiar to codeheads and gibberish to everyone else (JavaServer Faces; Essential CVS; Using Samba, 2nd Edition). The illustrations are realistically rendered pen-and-ink drawings of animals."