Google Ant
obli writes "In Google's official blog, Dr. Brian L. Fisher (an entomology researcher) writes about a newly discovered species of ant that he has named after Google (Proceratium google). The reason for this name is a tribute to the usefulness of Google Earth in his research. This is not the only species with a company name, there is also the GoldenPalace.com Monkey (Callicebus aureipalatii)." The California Academy of Sciences also has a short piece on the discovery along with a brief background of Dr. Fisher.
Two hundred years from now, this ant species will probably still exist. But the name will seem just as silly and puzzling to the scientists of that day as if Dr. Fisher had named the new species Proceratium petsdotcom.
In the long run, this little stunt will probably harm Dr. Fisher's reputation more than it will help Google's.
How about they name the ant Keyhole? They were the ones who invneted "Google Earth" anyway.
Random rants about technology: http://technorants.blogspot.com
Anyone who's seriously worried that Google is going to cost them money can simply make a robots.txt file. Personally, although my sites haven't exactly been comparable to MSN, Yahoo or Google, I can't say google took up that much bandwidth really, although yes, it sure did visit a lot. I guess it's because I like clean, tidy, efficient web design.
Unfortunately, there's always a difference between inventing and popularizing.
Sure Xerox invented the GUI, but Apple gets the credit for giving it to the people....
Wiwi
"I trust in my abilities,
but I want more then they offer"
I now view all pseudo-biological software with extreme suspicion. Especially after playing with Seaman
Dr. Fisher is an awesome collector- he has taken many new ant species (and passed on many other undescribed species to other experts in the field). Systematist like him will likely name tens or hundreds of species in their lifetimes, coming up with names for all of them is just a little icing on the cake- but it can get boring too. Fisher's website is one of the better "biodiversity" sites out there in terms of "web-tech". Perhaps his ulterior motive- associating his work in any way possible with a giant like google can only help his work in the long run, particularly in biodiversity/systematics studies which are notoriously underfunded...hint hint.
only infrmatn esentil to understandn mst b tranmitd