Slashdot Mirror
Peter Jackson to Executive Produce Halo Movie
e03179 writes "According to Reuters, 'the Oscar-winning creative team behind the The Lord of the Rings films, including director Peter Jackson, has been named to run the production of the upcoming film based on Microsoft Corp.'s blockbuster Halo video game, the company said on Tuesday.' The film will be shot in New Zealand and Jackson's production and post-production studios will be used. World-wide release is set for mid-2007 by Fox and Universal. The then rumor was started by Gamespot two weeks ago and was previously covered by Slashdot." Okay, *now* I'm interested. More details available on the Bungie site.
Halo is the perfect example of how Microsoft can buy a great product and put it's name on it like they had crap to do with the development.
Or, like Disney with a Pixar film. Or American Airlines with a Boeing aircraft. People who put a product out in front of that product's consumers/users generally have their name associated with it. But I suppose you're the sort that never reads the credits, and assumes that no one else does, either. Do you really think that MS's cash, audience, game platform, etc., has nothing to do with the success of the game? I think Pixar's work is fantastic... but I know that the success of say, the Toy Story franchise, is at least partly owed to Disney's professional marketing teams - even though they didn't color a single pixel. Don't pretend that marketing isn't important. Great games with no marketing frequently fail. Mediocre games with lots of marketing often get results. But great games with great marketing really attract an audience, and that's why it's done. Disney coughed up a lot of money into marketing and distribution in its partnership with Pixar, just like MS does with the games they front. Of course, things with Pixar/Disney have gotten a little rough lately. That will definitely be too bad for Disney, since only Pixar can do what Pixar does.
Come on, admit it. You're worried that Jackson will make a very cool (or at least, successful) movie, and that MS will get a little street cred buff as a result of having been involved with the product's successfully large audience.
Don't disappoint your bird dog. Go to the range.
Yeah, and Spielberg "produced" over 100 movies in under thiry years by caring deeply about the artistic integrity of each one.
I wouldn't quite call it selling out yet, but it's how the Hollywood game is played.
Never confuse volume with power.