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Why Do-It-Yourself Photo Printing Doesn't Add Up
Ant writes "CNET News.com and The New Yorks Times (no registration required) report that even though the prices of printers have dropped up to 30 percent in the last few months thanks to a savage price war, buyers are going to pay at least 28 cents a print. This is if you believe the manufacturers' math. It could be closer to 50 cents a print if you trust the testing of product reviewers at Consumer Reports.
In the meantime, the price of printing a 4-by-6-inch snapshot at a retailer's photo lab, like those inside a Sam's Club, is as low as 13 cents. Snapfish.com, an online mail-order service, offers prints for a dime each if you prepay. At those prices, why bother printing at home?
Consumers seem to be saying just that. For the 12 months ended in July, home printing accounted for just 48 percent of the 7.7 billion digital prints made, down sharply from 64 percent in the previous 12 months, according to the Photo Marketing Association International, a trade group for retailers and camera makers. The number of photos spewing out of home printers is up quite handsomely, however, because of the overall growth of digital photo printing--up about 68 percent from the year-earlier period - but retail labs clearly have the advantage..."
I own an HP camera, and HP PhotoSmart 7760 printer. Here's some real world data for you:
Photo Cartridge: $35
Black Cartridge: $20
Number of pictures printed: 68
That's just under a dollar per print. All prints were 4x6. At that rate, it's just cheaper to run up to the pharmacy and get them printed in duplicate. Yes, twice as many pictures and it's still less expensive.
This whole printing from home thing is probably a great thing for people that have to drive 40 miles to the nearest pharmacy, but for the rest of us... yay? The only good thing about printing at home, you ask?
Well, Paris and Paris can take all the nudies they want of each other and never have them leak to the press! That's easily worth $.80 a print!
My ZooLoo
The chemical processes used to print digital prints are usually the same as printing from negatives.
Depending on your photo lab, you should get a high, consistent, quality of print that you know will last as long as those shot with negatives, usually decades in good storage conditions.
This is unlike most low-end inkjets where printout lifetimes may be under a decade.
Now, if you WANT archival-quality inkjets, you can buy a printer that uses archival inks, and get matching archival ink and paper. Even then though, you are using unproven technology: You can only hope the vendor's torture-tests accurately simulate the promised 50 years in a photo album or in some cases 200 years in museum conditions. With a chemical process, you pretty much know what to expect.
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
Unless you have specially treated paper, your prints are likely to fade and lose color to the oxidation process within 5 to 20 years. Whereas photo prints are typically guaranteed to retain their color for 100 years in moderate to indirect sunlight.
Wrong.
Older (dye-based) inkjet printers had fading problems, but more recent models use pigment-based inksets, and the resulting prints actually tend to exceed the longevity of traditional color prints.
The Epson Ultrachromes, for example, are Wilhelm rated for over 100 years in good display conditions, and over 200 years in dark storage.
Let's try not to let fact interfere with our speculation here, OK?
I develop all my digital pics at Costco. which happens to also be my primary grocery-buying place. Some clear advantages:
1. New/Better developing equipment. Costco (and probably most other retailers) have developing stations FAR better than my g/f's Epson photo printer. They update their machinery every six months or so, too, so I get excellent color reproduction, high quality print paper, etc.
2. Price. I pay 12 cents a print for 4x6, or something nearly as stupid. Maybe it's 14 cents; who cares? Much less than the costs people are posting here for home photo printers. I like money, don't you?
3. Convenience. I happen to do most of my grocery shopping at Costco (love dem 12-packs of Campbell's Chunky Soup -- mmmm, MSG...). They also do developing in less than an hour, most of the time, so you can develop while you shop. And if you'd rather sit in your jammies, Costco.com will let you send your pics from your home PC for pickup in store, or they'll deliver by mail (like Snapfish, etc.). It's not 3 minutes from concept to wall art, but if you want immediate results you're gonna pay in $$$ and quality.
4. Customer Service. This may be a Costco-only thing, but they'll refund your money if you don't like your pictures FOR ANY REASON. My father (bless his tech-inept heart) once developed all 200 of his pics from Europe. Problem is, he developed the thumbnails. Costco explained his error, refunded his money, and developed the actual pics instead. Try getting Epson to send you a replacement cartridge because you did something stupid.
Of course, home printers have their uses. Off the top of my head, Costco is terrible for:
1. Blackmail/Kidnapping Photos. I'm pretty sure they've got to report this kind of thing. Besides, if you've kidnapped anyone of signifigance, you've got a hefty payday coming. 50 cent prints aren't a big expenditure for you.
2. Pictures of your naughty bits. No need to traumatize the adolescents working the shop at Costco with pictures of your wang. Plus, hard copies are so 1970s. Just post the high-res shots anonymously to craigslist like the rest of us.
Outside of these two, admittedly rare, categories, I just can't fathom why people are spending hundreds of dollars on home-developing. My two cents.