Campaign Financing Cyber Loophole
goombah99 writes "The Washington Post is criticizing a little-noticed bill wending it's way through congress that would allow unlimited and unreported campaign contributions by corporations and individuals as long as it was confined to internet advertising and publicity buys. While internet spending was only $14 million last year it is growing at a rate of 30 fold over four years poising it to overtake conventional media spending."
I don't think that we're going to find billions dumped into internet advertising, why? Because internet campaigning isn't going to be growing at 30 fold forever.
Campaign 1: $.5 million invested online
Campaign 2: $15 million invested online.
That's 30 fold (and 14.5 million).
Campaign 1: $100 million invested, Campaign 2: $120 million invested.
That's 1.2 fold (and 20 million).
Nobody is going to target the internet with large amounts of money when it's more feasible to target the general public using television/newspaper ads. Nobody is going to say, "Hey! Look! I can donate $100 million in internet advertising" *when the money can be better utilitised somewhere else*.
I'll subscribe to Slashdot when I see a month without a dupe, a typo, or an article the "editors" didn't read.
1. I can block it more easily.
2. Fewer stupid people will passively receive ads than with TV, per ad dollar spent. It's better that they waste their money online.
3. Dollars spent on ad space will be far more distributed and to substantially less rich people, effectively redistributing income. At least, the money is much less likely to end up in the pocketbooks of Big Media. Yay, capitalism and (partial) socioeconomic justice at the same time!
Why, again, would this not be an improvement?