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Deciphering the Brain's Love Map

victor7 writes "Business Week Online is running a story about a new entrant into the online dating service market called Chemistry.com which has a unique approach to trying to match up subscribers. The goal is to try to programmatically decipher the subscriber's brain's 'love map' which they believe represents that chemistry that people have with each other." From the article: "There are other personality types as well that are based on chemistry. There are questions that tell us if you are good at abstract thinking, or quick to make decisions and act on them. It's not exactly like I'm going to light a fire between the two of you. It just raises the chances. Most people fall in love because they have shared values, but they stay in love because their personalities mesh. We're trying to increase the changes of finding that spark and joy and excitement you feel when personalities mesh."

7 of 255 comments (clear)

  1. not sure one CAN predict by formula by yagu · · Score: 3, Interesting

    From the slashdot article:

    Most people fall in love because they have shared values, but they stay in love because their personalities mesh

    I remember, but can't cite, an article or study that pretty much shows the odds of people staying together are pretty much the same in marriages where couples fall in love (e.g., in the United States), or in arranged marriages (many cultures), even in arranged marriages where the betrothed are extremely young (sometimes as young as 12 or 13), and even in arranged marriages with large age disparities.

    First, does anyone else remember any similar studies? I've found "staying together" seems to have much to do with chemistry, and little observable similarities and tastes correlate. Just curious. What are others' observations?

  2. programatic by AngstAndGuitar · · Score: 4, Interesting

    Programaticaly created/discovered love is meaningless. We need to dispel the mistique of computers and tech, or they become a new religion. People seeking a website where they would have previously seen a sothsayer. I feel it would be dehumanizing for a program to narrow down potential selections, especialy for it to claim to do so based on a programatic psychological analisys. Many of my best friends are people who's "chemistry" I'm sure I would never match to.

    --
    Less look fast, more go fast.
  3. I'll do you one better by James_Aguilar · · Score: 4, Interesting

    I thought that the odds were much BETTER for staying together in the arranged marriage couples. However, the source of this cohesion is disputed: some say that it is because of societal pressures on couples that would otherwise get divorce, others say that it's because the couple understands that what makes a good marriage is not the initial attraction but the actions and kindness that sustain everyday life.

  4. Leaps of Faith by lookn4Change · · Score: 4, Interesting

    Have we not learned from our ventures in weather forecasting, that complex systems, love and relationships, in this case, cannot be predicted through the force of equations.

    I prefer more traditional methods, the tea leaves say that I will have a good day tomorrow!

  5. Human Instinct by Robert Winston by Anonymous+Writer · · Score: 4, Interesting

    I recall seeing an interesting BBC documentary called Human Instinct by Professor Robert Winston that explored the science behind attraction. There were heaps of interesting things they uncovered in the research studies he reported on.

    They used morphing to create faces and had people rate the attractiveness of these faces. One experiment used faces that were morphed from female faces to male faces. They found that women tended to be more attracted to male faces that exhibited less masculine features generally. But ovulating women found male faces with more masculine features attractive. They also found that people tended to be more attracted to faces that have some similarities to their own. They did this by morphing a little bit of a test subject's face into some of the samples.

    Another interesting test had to do with immune systems and scents. In their studies, they found that people with more different immune systems were more attracted to each other. In the example for the documentary, they tested five (or six- I forget) female subjects for certain immune system markers. They rated them from those that had markers more closely resembling Prof. Winston's own immune system to those that were more different. They then had these women sleep in shirts (over a span of nights, I think) so the shirts would smell. These shirts were placed in sealed jars. In the demonstration, Prof. Winston had to smell each jar and rate them from best to worst. Sure enough, the pattern in which he arranged them exactly matched the pattern of how his immune system compared to that of the shirt's owner.

  6. Re:Love is bullshit by hobbit · · Score: 3, Interesting
    I would be willing to try a relationship; I am however very content with my life the way it is. Again, if someone had ever shown interest--EXPLICITLY, I am terrible at picking up on subtle cues and emotions--I would have reacted with an equal amount of interest.
    I suggest you ask your other friends -- particularly the women -- to tell you, explicitly, when they perceive other people giving you the subtle signals. If you explain the problem to them, they might even surprise you.

    Also, if you can harden yourself emotionally to the extent that you don't mind staying single your whole life, you can probably deal with a few rejections, no? So when you meet new women, demonstrate, explicitly, an interest in them; if they'd rather be just friends, they won't hold it against you if they're friends worth having.
    --
    "Wise men talk because they have something to say; fools, because they have to say something" - Plato
  7. Love as a Hobby by Nurgled · · Score: 3, Interesting

    Being in a relationship is like a hobby. Some people enjoy doing it, others not so much. What we call love for another person is really just love for the activities involved in maintaining a relationship with that person.

    If you don't enjoy all that stuff, then by all means find something else to do with your spare time. Each to his own.