Google's Rasmussen on Google Maps

Posted by ScuttleMonkey on Sunday October 16, 2005 @05:28AM from the musing-and-supposing dept.

jbp1337 writes "During a presentation at Sydney University last week, the lead engineer behind Google Maps, Lars Rasmussen offered an interesting insight into how it all came together. Rasmussen is working on a number of AJAX applications that provide a rich desktop-like interface to the end-user from within the Web browser. Other interesting things include a Linux port of Google Earth, the company is opening a new engineering center in Sydney, and Google's design philosophy is based on end-user loyalty - not money. On the rumor of a Web-based office suite from Google, Rasmussen said he is unaware of one 'but there are 3000 people that work for Google'."

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Marketing by Anonymous Coward · 2005-10-16 06:04 · Score: 5, Insightful

Google have the one thing almost no other advertiser have. User loyalty and brand identity. Who the hell *loves* ClearChannel? No one. I bet even most people that use their services would say they loved them. People never stop saying how much they love Google.

*Everything* Google do is a way to make people look at more adverts. Providing services for users just makes more users look at them. Perhaps this is why they are the largest advertising agency in the world?