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ABC Affiliates Grapple With TV-Show Downloads
Carl Bialik writes "By making an episode of 'Lost' available for download last week just half a day after it aired, for a $1.99 charge, 'Apple may have helped open a Pandora's box for the media business,' the Wall Street Journal reports. The president of the association representing ABC's affiliate stations sent a letter to the president of ABC, reading in part, 'It is both disappointing and unsettling that ABC would embark on a new -- and competitive -- network program distribution partnership without the fundamental courtesy of consultation' with its affiliates. While the extent of Apple's TV downloads is limited, the Journal parses the potential impact: 'if downloading episodes over the Internet proves popular, analysts believe Apple will get permission to offer shows with better-fidelity pictures. Any success Apple has won't go unnoticed by other online media powerhouses with expanding video initiatives like Yahoo Inc., Google Inc. and Microsoft Corp., which could all help extend TV downloading to more viewers.'"
Itunes has 90% of the market because they have more music than anybody else. That's the thing about the long tail. You have to have A LOT of stuff in order to capture that last 50% of the market. Example: Last night I was looking for Julie Miller on Yahoo (my service of choice because I'm cheap). Two songs. Itunes has her whole catalog, four CDs worth.
I certianly wouldn't want to buy any of these right now, sure the bit rate is good for the iPod video, or even a computer screen, but blowing them up on a TV must suck!
Most TV's have worse resolution than the average monitor. These are acceptable, but not great for either.
Combine that with the fact that an average season (22-24 episodes) would cost $43.78 - $47.76 and I would much rather spend that money buying something that can be displayed on my TV!
Full seasons cost less than the price of all their episodes, just as full albums cost less than the price of all their songs. These episodes do end up undercutting DVDs, but not by a lot. The strength of this offering is in the instant gratification, easier portability, and granularity. Just as many people want to buy just that one song they like from an album, many people also want to buy just that one episode they missed or a TV show.
I assume the DRM is FairPlay
So they say, although seeing as FairPlay is an Apple trademark term, FairPlay could be something different for video than audio. I expect it will be the same or very similar and hopefully, locked down to the same degree,