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Google Changes Privacy Policy

jemecki writes "Yahoo reports that Google has updated their privacy policy on user data collection. The new policy now explicitly states that 'Google may use personal information to display customized content and advertising, develop new services and ensure that its network continues to function.' It also adds that employees who violate the policy will be fired and prosecuted. They have also added a Cliffs Notes version of their privacy policy for those who don't want to RTFPP."

3 of 214 comments (clear)

  1. Rocky Road as opposed to Slippery Slope by rob_squared · · Score: 5, Interesting

    Isn't this basically what they were doing anyway? Using gathered data to better target ads? I mean they're walking the fine line now between good and evil. But I prefer honesty and that's what they're giving us in the terms. Now let's sit and watch to see if they "lose" our data like other notable companies have in the past.

    --
    I don't get it.
  2. Still not as bad as... by bhirsch · · Score: 4, Interesting

    When I subscribed to the Wall Street Journal and became inundated with investment-related spam almost immediately. I suppose I should learn to RTFPP.

  3. Duh? by EnronHaliburton2004 · · Score: 5, Interesting

    Why is this a YRO article? When Yahoo or MSN changes their privacy policy, is it covered in Slashdot?

    Google changes their privacy policy to reflect things that YOU SHOULD ALREADY KNOW.

    They track your usage and produce advertisements based on your usage. Duh. That's their whole business model people-- Google is an Advertising business first, a search engine second.

    Do you really think Google needs 5000 computers to serve a website? NO--- a signifigant number of those computers are for data crunching-- what are people viewing now, what advertisements should we show them? It's called "predictive marketing", it's a more advanced version of those stupid "Direct Marketing" advertisements you get in the mail.