Xbox 360 Playable at Wal-Mart

hattan writes "Wal-Mart has playable Xbox 360s on display with demos of Call of Duty 2, Kameo, and King Kong. Joystiq has a look at what the setup looks like, with a rundown on locations where you can play." Gamespot provides more details on the setup, including the news that you'll be able to download content from these kiosks once the systems are on the shelves. Unrelatedly, but interestingly, Xbox.com has revealed a deep level of interconnection with the new gamer card system between the 360, Xbox Live, and Xbox.com. You'll apparently be able to look at your gamer card on the web, because Microsoft likes value adding stuff.

Comments

Unique Approaches

[duerra]

I can't recall any time in history that a gaming company has made consoles playable in a retail outlet before the launch of the console. I don't necessarily know that this is an inherently good or bad move to make.

From one perspective, it can build anticipation for the product to launch, and it generates exposure.

However, if the games aren't of the highest quality, it might be a let down for those spur-the-moment type of shoppers that may have otherwise have purchased the console had they not had opportunity to spend a few weeks in front of it to begin with.

Time will tell. I think regardless of anything, we can definitely say that Microsoft's approach to the XBox 360 has definitely taken a number of new moves that the industry had previously never made. Everything from the viral marketing, to the MTV official announcement, to the launch. They have all been non-traditional ways of launching a console. We'll see how well it pays off for M$.

Re:Unique Approaches

[chazmo]

Nintendo put playable N64's with Super Mario 64 at Toys R Us before it was available to purchase.

Re:Unique Approaches

[duerra]

There was no inherent praise or comdemnation in that statement. Nintendo is taking a risk of their own with the Revolution controller. In fact, Nintendo appears to be going an entirely different direction than the traditional gaming community seems to be be ready for or expecting, and that may very well hurt them.

Re:Unique Approaches

[Bodero]

Maybe, but that's because the rest of the world saw it a year or two before the release date in the UK.

Re:Unique Approaches

[frikazoyd]

I didn't read any bias, all I read was speculation and "We'll see how it goes off". However, I'd hope that we were all adult enough here to realize that this is a hype-building tactic. Hype is a very good salesman, and video game players love demos. I say it's a good idea, but he has a point. Games sell a console, and if they're hyping their console with low-quality games, they're going to have an uphill climb. Same goes for any other console.

Re:Unique Approaches

[SoCalChris]

However, if the games aren't of the highest quality, it might be a let down for those spur-the-moment type of shoppers that may have otherwise have purchased the console had they not had opportunity to spend a few weeks in front of it to begin with.

I'm guessing that the type of people who have $399 to impulsively spend on a video game, aren't the type who would be shopping in WalMart. They're probably aiming for kids whose parents are in there shopping. They want the kids to start begging their parents for one for Christmas.

Broken before a week is up

[frikazoyd]

If they're anything like the Wal-Mart displays of current consoles I've seen, someone will break the controller in most of these displays before you know it.

360 demo

[slib]

I've played the demos, and I can assure you that they're really, really good. The controller feels great, the system's incomprehensibly sexy, and the wireless capabilities of the system prevent the wireless inventory handsets used by Wal Mart associates from working within 60 feet. They actually shut off the demo I was playing so they could finish ordering. So much for customer service, eh?

Here's the breakdown:
King Kong: amazing graphics, but it was so brief I couldn't really get a feel for the gameplay. A fantastic tech demo for next-gen system capabilities.
Call of Duty 2: graphics comparable to Valve's Source engine, which is disappointing, but so well done it really doesn't matter. Keeps the hectic CoD pace intact. Also, it runs at an unerring 60fps, no matter what. I tried everything I could to get the framerate to drop, but believe me, it isn't possible.
Kameo: I didn't play this game because Rare sucks now. Grabbed by the Ghoulies? I'll grab YOUR Ghoulies, whoever came up with the concept for that shit burger.

Oh yeah, the home screen is really in-depth.