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Blizzard Made Me Change My Name

My Azgalor Paladin is running through Stormwind when I get a message from a GM proclaiming that my account is in violation of Blizzard policy and I must change my nickname. I try to find out more information, but I am kicked from the game. I have been CmdrTaco since April, but when I log in, I choose the new name: Violated. This experience has brought up a host of feelings on matters of virtual identity and virtual worlds.

First of all, the reason that my account is in violation is that my name contains a title prefix. It took dozens of inquiries to get that explained. 'Cmdr' is the problem. I'm told that since the game has an internal honor system with titles, my name is not allowed. Never mind the fact that 'Cmdr' is not one of their titles. Never mind that countless other titles abound in the game: Mr, Sir, Sensei. Am I in violation of their policy? Probably. Is the policy stupid, meaningless, or inconsistent? I think so, but that's not really why I'm writing this.

I've been using 'CmdrTaco' online for around a decade now. It predates the existence of this website. It has followed me from game to game, both local, networked, and massive. My only problem with it is that as Slashdot grew in popularity, I started finding places where an impostor has taken it. I was excited when I was able to get it in Warcraft. It's like a warm blanket. It's stupid I know, but it's mine.

But Blizzard chose to take it from me. Now let me be clear: this is certainly their right: They own the dice and the board and the rulebooks, and I only play in their world. But If the US Government told me to change my name... let's say Congress passed a law making it illegal to have a first name that is a verb (Don't laugh, the White House cease and desisted The Onion!) Well I guess 'Rob' would have to go. My friends would still recognize me: I'd still have the same face, address, and social security number. I'd just have a cool new name like "Captain Fantastic Malda". With a name like that, the auto mechanics would never try to rip me off!

In this virtual world, two levels gives me a couple new pieces of armor, and suddenly I am unrecognizable to anyone who may have run an instance with me. In guild chat, I am a total stranger to people I may have chatted with for months. My history with other players has been erased. It almost makes me wish that I spent my first 45 levels ninja looting!

It's not like Blizzard decided to change gameplay dynamics. I spend a lot of time working on the Slashdot moderation system, and I never have any problem changing any "Rule" in the system if I believe it will improve the overall functionality of the whole system. If blizzard wants to make my mace have 5 less DPS and 3 less stamina because it's unbalanced, well I can accept that. Balancing gameplay is really hard. But in a massive multiplayer game, your name is different- that isn't about balance, it's about identity.

A friend of mine actually quit Everquest over a forced name change. His name was Marilyn Hanson and while fighting something he was disconnected without warning. When he returned, his name had been changed to a randomly generated one. When he asked GM, he was told that he could not have celebrity name. When my friend asked who Marilyn Hanson was, the GM could not answer, but instead just said arguing wouldn't matter. My friend quit EQ that day.

I don't think I'll quit WoW over this, but I will take away some lessons. The GM I talked to had a nickname of something like Lathanian. I found this disconcerting. If you were arrested by Officer Snuggles or found guilty by the honorable Judge Lawtron, it's hard to take that seriously. In this case 'Punishment' is being dealt. A real human is wearing a shroud of anonymity and handing out the bitchslap to a total stranger. That really makes the whole experience even more dehumanizing. In a massive virtual world, we're still people.

You don't see names and faces, which is why you'll see a 60 corpse camp a 30. When you don't see the real person on the other side, the tendency is just to forget. You expect it from opposing factions- but it feels different when it's the GM. Personally this is something I struggle with in my work too. You deal with a hundred support requests and it starts becoming abstract. Unreal. Virtual. I doubt it's much different if you work at the support counter at a retail store, but I think it's easier to forget when the only communication is chat.

Second, the GMs at blizzard really have no power. I asked for contact information. For email information. For names. For an appeal. To talk to a supervisor. And the best they would give me was the generic help phone line or a mailing address. Like with a stamp! I was told that almost every question I asked was unanswerable in game. I gave an email address but they never emailed. They wouldn't even tell me what was wrong with my nickname until after a half dozen inquiries of why. You have really no recourse against a GM. That scares me.

Lastly, I didn't really realize that I was so attached to my nickname. It's not because I'm "Famous"- We have a lot of readers, but these days very few actually know who I am. And of those, the percentage of people who play warcraft, and are alliance, and on azgalor... well it is very tiny. As CmdrTaco I probably had a total of 5 people actually recognize my nickname (and nobody ever gave me gold because they read Slashdot!). As Violated, nobody ever will recognize me for my day job. But that's really not what bugs me. I was really attached to my name. This character bounded through Azgalor slaying monsters and meeting new people. Now that character is erased and another character stands in its place. Same armor. Same class. But different somehow. I like my nickname. I wish I had it on every system I used. I'm annoyed that someone else registered my nickname on gmail before I could. It's always the first name I try when a system asks me to create an account. I feel strangely possessive about it. I doubt I'm alone in being attached to a pseudonym. And I feel kind of stupid admitting it.

Anyway, I've said my piece on the subject. And just to be clear, I'm not really mad at Blizzard. I think what they did was needless and inconvenient, but not evil. Their policy may be silly, but I still was in violation of it, so I guess I got what I deserved. But I wonder about others. And not just in Warcraft, on any online forum. I wonder about our attachment to virtual names. And if nothing less, it will make me take changes in Slashdot a little more seriously next time.

22 of 1,691 comments (clear)

  1. Re:bitchslap by CmdrTaco · · Score: 5, Interesting

    Believe me the irony of this experience was not lost on me. As it happened, and while I wrote this article I thought a lot about the similiarities of what I do, and what the Blizzard game designes, and what the GMs over there do.

    --
    Pants are still optional, but recommended for you.
  2. Re:The Real Reason by AKAImBatman · · Score: 4, Interesting

    Completely unrelated, but there's an interesting story that happens in just about every Navy that uses the title "Sailor" for enlisted personnel. (So far I've heard second hand reports from both the U.S. and Russian Navies.)

    Every so often a fellow enlists who's last name actually *is* Sailor in the native language. More often than not, this drives his superiors nuts as they have to address him as "Sailor Sailor". Since he isn't an officer they can't give him an honorary promotion to prevent confusion, so more often than not he gets his first promotion free just so everyone doesn't have to deal with with the double name. :-)

    (Note that in the U.S. Navy, the actual rank and name tends to be "Seaman".)

  3. Selective enforcement by Rayonic · · Score: 3, Interesting

    I see violations of the naming policy all the time on my "Normal" server, Eonar. Frankly, there are too many to realistically enforce on all servers everywhere. Those that do get picked out feel (rightly so) that they are being picked on.

    IMHO, only Role-Playing servers should have a strict naming policy. The only enforcement on other servers should be for profanity/crudeness. No "IfckedUrMom" or somesuch.

  4. Re:The Real Reason by El_Muerte_TDS · · Score: 5, Interesting

    No prefix?
    Guess the obvious solution would be:
    * TacoCmdr (postfix)
    * TheCmdrTaco (infix)
    * Taco (nofix)
    * AlmightyCmdrTaco (dogmatix)

  5. The bigger picture by DrewBeavis · · Score: 3, Interesting

    I think that the real meat of the issue got overshadowed by your commentary on your personal experience. What happens to our virtual identities? What happens when you can't have the name you've built? The same thing happens on AIM and other sites. When you are forced by circumstances to develop a new name, something changes. I'm hoping the discussion here will start to address issues like prospects for a global name registry or a solution to this issue.

  6. Re:abuse of power by Bastian · · Score: 5, Interesting

    Slashdot used to run quite a few opinion and rant pieces written by the editors. Probably the most well-known of these is JonKatz's "Voices from the Hellmouth" series of essays on his thoughts on the whole high school shooting thing of the late 1990s.

    Yeah, this hasn't happened on Slashdot in quite a while, but honestly, I'm glad to see it happen again, and I hope that this means it will happen more in the future.

    Of course, I think the reason why it ended in the first place is that the comments section for every single opnion piece that Slashdot ran was filled to the brim with slashbots' knee-jerk rants and flaming of whichever editor wrote the article, to the point that the opinion pieces brought Slashdot comments sections to a new low in that absolutely no intelligent discourse would happen whatsoever.

    Given that your flame of CmdrTaco hit "+5, Insightful" so quickly, I have a feeling that things haven't changed much since the first time the slashbot crowd killed opinion pieces on Slashdot. So yean, even if I want them back, I admit they probably shouldn't come back.

  7. Hypocrisy? by Palin+Majere · · Score: 3, Interesting

    "The Editor I talked to had a nickname of something like 'CmdrTaco'. I found this disconcerting. If you were arrested by Officer ScuttleMonkey or found guilty by the honorable Judge CowboyNeal, it's hard to take that seriously."

    I find it hard to take Taco's complaints seriously when he and the rest of the /. staff go about their business in exactly the same fashion that the WoW staff do. Feels different when it's someone else with the pseudonym, eh?

  8. Re:Hypocrisy by CmdrTaco · · Score: 3, Interesting

    We actually have a well written faq entry that tries to address that very thing. Just because I'm pro linux doesn't mean that I'm against something proprietary. I love video games. I love movies. I love music. I have no problem paying for things that I enjoy. I can still believe that freedom of speech is important. I can still believe that open source is better than closed source. I see no hypocrisy in this. I'm quite pragmatic- especially about closed source and video games. For gameplay reasons, you need to obscure implementation details of some types of games.

    --
    Pants are still optional, but recommended for you.
  9. Re:abuse of power by CmdrTaco · · Score: 4, Interesting
    Most of the personal email has been positive. I appreciate the words of support. I'm glad some people here got what I was aiming for out of this essay. I didn't really think this article was as much about Warcraft as some other readers do.

    I'd write more, but I'm fairly busy these days. And honestly it's hard for me to write unless I feel something personally. I don't want to just phone it in.

    --
    Pants are still optional, but recommended for you.
  10. Re:Just the facts, man by CmdrTaco · · Score: 5, Interesting

    To be fair I'm not exactly sure how long it took. 10 minutes maybe? The GM apparently had to talk to his supervisor before telling me it was the prefix that was the problem. I type pretty fast, so it might have been 8-10 lines of me asking various questions, it might have been like 25. I also explained to the GM that I was a journalist, and i would like to write a story about attachment to on-line identity, and asking to get contact information with someone with some authority so I could get some quotes or feedback for this article. I don't know if he wasn't taking me seriously, or if he thought I was just trying to threaten him. None of that was my intent, but as everyone who communicates via a chat system knows, subtleties of communication are often lost when translated to line-by-line text ;)

    --
    Pants are still optional, but recommended for you.
  11. Re:Taco? by Anonymous Coward · · Score: 5, Interesting

    You can have your name back. Just create a new character with the name "cmdrtaco" or whatever it was that just got changed. The folks at Blizzard will happily abuse their power, but they're too stupid to be consistent. Case in point:

    A friend of mine was forced to change his name. He was a paladin named "HolyWarrior". After some amount of chafing and resistance, he found it was because someone complained that it was offensive, invoking terroristic imagery or something. Two weeks later, he has a new name, and sees a newbie running through the Auction House named "HolyWarrior". Note the past tense, he did quit the game over this.

    Suffice to say, they'll make you change your name, but they won't do something intelligent like implement a database of names that are illegal. Hence, you can keep creating your favorite illegal/offensive name, and just use it until someone notices, rinse and repeat.

    Of course, that is probably what happened. Someone complained about your name, because they wanted it. Now it is free, since you don't have it; so anticipate seeing someone using it in the near future. This is worse than someone beating you to your own nick on gmail... They actively stole your nick, by skillfully wielding the incompetence of others...

    P.S. If you want to see if your
    name is in use, instead of not
    permitted, try sending mail to that
    name in game... Game Mail will let you
    know if there is no such character.

  12. Re:abuse of power by CmdrTaco · · Score: 3, Interesting

    To be fair, my main currently is a Horde Mage and azjol-nerub. I'd actually agree with your point about alliance- there are many similiarities between horde and alliance (each side thinks the other is unbalanced) but the alliance seems to feel it stronger.

    --
    Pants are still optional, but recommended for you.
  13. Bizzard sadly have crap support, and don't care. by @madeus · · Score: 4, Interesting

    Sadly this comes as no surprise to me. Due to a bug I was kicked from the server (while my net connection was fine), on immediately reconnecting I found my my WoW character lost tens of thousands of XP (de levelled!), lost gold and had the quests I'd done still marked as completed (so I couldn't repeat them to get back the XP).

    I very politely contacted support 4 times over next week and a bit about this issue, including contacting GM's in game and via the site, pointing to there AUP/EULA agreement which explicitly says they will try to reinstate character data, items and gold in such an event (which was clearly due to a software fault) [ unless, it states, the rollback was part of a forced server roll back, which it was not. ].

    Eventually, each time the GM responded with a poorly written reply which made no sense (as if he didn't speak English particularly well and / or hadn't read my ticket at all) saying they 'Don't reinstate characters when there has been a server roll back'. Though I got no response back from interim support query I had made via the web site. I indicated they hadn't done a server roll back at all of course, but they kept replying with the same old canned response.

    Faced with the choice of grinding mobs for XP to re-level, re-rolling or quitting, I quit.

    Bizzard, like SOE, employ some (not all, I'm sure) very poor quality support staff and GM's, that act seemingly randomly (enforcing rules on a whim, merrily ignoring some blatant abuse - even if it's reported multiple times by different players) and abuse customers in a way that, if they behaved like that in any other industry they'd be fined by watchdogs and/or have legal action taken against them by consumers and consumer groups.

    Some of the customers are rude, abusive punk kids I'm sure (and I have very little sympathy for them should they get kicked off - which sadly they rarely seem to) but if you treat customers like scum by default, they will abandon you for the competition the first chance they get.

    You'd think, given what we've seen happen to SOE, Blizzard would have noticed that (and how much gamers distrust and dislike SOE - the antics of some of the support staff there are legendary, with repeated tales of abuse by GM's and players calling for them to be sacked following repeated abuse).

    You'd think, at the very least, they could employ support staff who can actually read and write English.

    Of course the network performance (particularly for some of the servers, the ones in a separate data server in Paris) really, really sucks here in Europe - after ~6 months away I just rejoined so I could play with people I knew recently as that's what every one is playing and it's poor for everyone on our server (to the extent you just can't play sometimes - not helped by the fact that if it goes south on Friday afternoon, you're screwed till Monday morning). That's assuming you can log in (not due to server queues - due to the unreliable login system we seem to have).

    I'm sure if the Penny Arcade or GU guys had a problem like this on the US servers there would be a huge stink about it, but the media don't cover it and we don't really have any gaming community representatives of our own to draw attention to it.

  14. Here's what's really going on by truffle · · Score: 5, Interesting
    Problem #1: Players are negatively impacted when their character names are changed. Since the name is the major way in which individuals in MMOs identify one another, and differentiate themselves, this impact is real. This is in itself a problem, in the real world if you change your name everyone recognizes you, in an MMO they don't.

    Problem #2: These games require naming policies of some kind that are non trivial to automate. Since they are non-trivial to automate, there will always be people who slip through. Even if you have a human monitoring each new name (Everquest used to do this), Borisyeltsin may slip through because the human monitoring name approval that day happened to not known who Boris Yeltsin is.

    In this specific case the core issue wasn't that CmdrTaco was not a valid name, or even that it was changed, it's that it was changed at level 45, after 100s of hours were invested in the character. This makes the impact of #1 very real.

    In WOW name petitioning is basically a form of griefing. There is no review process for names. I've seen people who have petitioned and spoken with GMs (who obviously saw their names) and then weeks later their names were changed because someone petitioned them, their name was reviewed, and then changed. All name petitions come from players essentially. Why did the other 10,000 people who saw Taco before not petition? Probably because they weren't jackasses, and the guy who petitioned was.

    I don't have a perfect solution but it seems like the best one is a combination solution:
    • Developers should try and improve heuristics for flagging potential "problem" names
    • All names should go though a reviewed-by-a-human process within several days of being created. This is a pretty serious proposition, we're talking about spending $0.25 - $0.50 of human time on reviewing each name + followup cost
    • There need to be two versions of the policy:
      • The strict initial policy
      • The more lax grandfather-clause plicy

      The grandfather-clause policy would apply to a player's name after some period of time (say 48 hours of play time and one week of real time have passed). It would basically say, by this point a number of humans have seen you and have not complained about your name. Your name was reviewed by customer service. At this point while we can still change your name, we recognize the social impact, and as thus will be more lax in applying the policy.

    --

    ---
    I support spreading santorum
  15. No need to be funny. by IPFreely · · Score: 4, Interesting
    Just misspell it.

    CdmrTaco

    If read it quickly it'll pass and most everyone who knows you will recognize it.

    --
    There is nothing so silly as other peoples traditions, and nothing so sacred as our own.
  16. Re:Flip Side... by CmdrTaco · · Score: 3, Interesting

    You occasionally hear ingame about someone well respected selling their account. Their gameplay changes, but their avatar/gear/chat stays the same. I imagine it to be very awkward. There are a dozen players I look for, that i want to party with. Who are good players, and fun to hang out with in a virtual world. To suddenly find yourself playing with someone that looks the same but acts different is something totally new. Something that happens virtually but not IRL. It's a new issue in a virtual world.

    --
    Pants are still optional, but recommended for you.
  17. Re:abuse of power by CmdrTaco · · Score: 5, Interesting

    I considered moderating you down as flamebait for cussing... but you actually express my opinion pretty accurately here. Slashdot is not a normal news site. Never has been. And if it ever has to be one, thats probably when I quit and move on and flip burgers somewhere.

    --
    Pants are still optional, but recommended for you.
  18. Re:abuse of power by CmdrTaco · · Score: 5, Interesting
    I really wish I had more time to participate in a lot of discussions. The problem for me is that I have to find the next story to post. And read my email. There's actually something funny about Slashdot being a huge time sink for so many people, but since it's actually my job, I can't sink to deep into the discussions.

    The other problem with the editor participation is that some percentage of people don't like "Authority". Why should my opinion be more valued just because I picked the story? I already said my bit by selecting the story in the first place- beyond that, I'd rather let the community voice their opinions.

    --
    Pants are still optional, but recommended for you.
  19. Re:Taco? by karnal · · Score: 3, Interesting

    No kidding.

    My clan on UT2k4 had a clan member get nailed for changing his name on a server he was playing on.

    Picture this. You're on a DeathMatch server, totally owning (not to mention, anti cheats are enabled) because all of the other players aren't as skilled. So, my buddy changed his name to {rto}leet_aimbot.

    Atari actually pulled his CD key over this. He had to fight with them to get the key re-instated so he could play online. In addition, they warned him to not use this name ever again, or any combination of aimbot. No real reason given, and it's not like you couldn't tell he'd been a member of the community for a long time.....

    Oh well. Sometimes, even if you pay, you gotta play by their rules if it's their server. It's unfortunate in Taco's events that it took them so long to "make up a rule"....

    --
    Karnal
  20. Bum deal.. by lionchild · · Score: 3, Interesting

    Yeah, that's a bum deal, alright. I've seen it with WoW before, and it certainly does suck.

    But, aside from WoW, the idea of keeping ones virtual identity is very personal. I've been 'Lionman' for 18 years, but even in the worthwhile places we want to go, to take our virtual identity, we have to compromise, and use something different.

    I think when we do that, find that someone else has taken our name on a system, what shocks us most, is that the name we've used for years, turns out to be a name someone else has choosen to represent themselves with, and makes us a little less unique. There's someone else out there who could be mistaken for us.

    I've had friends ask me if various websites were mine, because they appeared to sport my virtual name. They weren't me, of course.

    Most of it comes down to, IMHO, that we find we're not unique, that someone else has the same idea we had, or worse, saw ours and stole it. It's the slings and arrows of wanting to be someone that stands apart in the vast world that is cyberspace today.

    --
    Awk! Pieces of eight. Pieces of eight. Pieces of seven... ERROR: General Protection Fault. [Paroty Error.]
  21. Re:I am not the Mikhail Sergeyvich Gorbachev by gorbachev · · Score: 3, Interesting

    I've been using my gorbachev nickname for over 15 years now. First used it in an online multiplayer realtime war strategy game specifically cause I knew it'd piss off the people I wanted to piss off. No matter how overboard I went with my soviet alter ego, no matter how self deprecating satire I would write, people still believed I was a communist outside of my alter ego. They flamed me for it, they hated me for it, and I laughed.

    I don't know what I should've felt about the Emails I got from people after Raisa Gorbachev passed away 1999. I received about a dozen or so Emails from people sending me condolences on her passing. I did feel flattered one of them said I'm the greatest person alive. Come to think of it, it's like The Greatest President. Evar.

    Halo 2 is an interesting experience with my gamertag. Every 10 games or so I get the 15-year old redneck from Nuclear Shelter Bunker Town, Bumfuck, who thinks he's going to insult me by calling me a commie bastard bitch homo f***. They also like to kill me a lot, like in "I'm going to come and kill you, commie bastard" not like in "I'ma pwn you n00b".

    --
    In Soviet Russia, I ruled you
  22. Re:Taco? by halowolf · · Score: 4, Interesting
    I have experienced the so called, Blizzard customer support. It is more than poorly handled its just non existent. I had a problem with my account and I couldn't access WOW, I followed the support process and submitted my support request and I got the reply email stating that my problem would be handled in 24 hours. I waited 5 days and nothing happened. I submitted another request and the same thing happened. I then decided to use the phone support, and was on hold for 1.2 hrs, during their call centre business hours (at international phone call rates) and no one picked up the phone.

    I then sumbitted a third support request, and to this day I have not received any support from Blizzard addressing my problem. I then stopped all future payments to my WOW membership and I no longer playing it. I stated the explicit reasons to Blizzard as to why I was cancelling my membershop but honestly, I expect it to be ignored just like I was previously.

    I very much doubt I will ever purchase anything from Blizzard again if this is the level of respect I receive from them as one of their customers. Which makes the size of the list of game companies I do not buy anything from 2. I am back playing the very improved EVE Online.