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New Golden Age for Outside-the-Box Startups?

jg21 writes "A brief essay on the SOA Web Services Journal claims there is a new phenomenon among startups, the 'momentary enterprise'. The article defines the term as a business that 'takes advantage of an opportunity that may only exist for months'. The piece claims that we're entering a golden age of technologies that can be glued together to create new types of information that fill an identifiable need. On example given is VOware like Groove, which is likened to IM on steroids. From the article: 'The ingredients for another wave of new companies are all around us - pervasively all around us. They include new wireless extensions of the wired network and the further exportation of technologies such as XML.' Intriguingly optimistic."

17 of 144 comments (clear)

  1. Didnt we have this already? by daxomatic · · Score: 4, Insightful

    Everything your team needs for sharing documents blah blah Its called exchange?

  2. Blah blah blah corporatespeak blah blah blah by Cyburbia · · Score: 5, Insightful

    "Such commodities will be expertly and automatically leveraged by super-deep, business-to-business automation, and new enterprises will start up by focusing their energy on differentiating their value in the marketplace rather than creating and supporting all of the associated accoutrements."

    Can we have a translation to English, please?

    1. Re:Blah blah blah corporatespeak blah blah blah by maxwell+demon · · Score: 5, Funny

      Here's the translation. All irrelevant stuff has been removed.
      --- begin of translation ---
      --- end of translation ---
      Hope this helps.

      --
      The Tao of math: The numbers you can count are not the real numbers.
  3. Grand by grasshoppa · · Score: 4, Insightful

    So we're going to have more people getting VC for ideas that won't last more than a few months.

    Well, I guess that's an improvement over the last bubble: Those guys didn't have a plan beyond getting the VC.

    --
    Mod me down with all of your hatred and your journey towards the dark side will be complete!
  4. XML technology is so amazing by Anonymous Coward · · Score: 5, Funny

    It harnesses the power of an ASCII text stream!!!

    I predict this XML technology will soon take over the internets.

  5. I love the department name by K.B.Zod · · Score: 5, Interesting
    It certainly could be the beginning of the next bubble. Joel Spolsky doesn't think much of the "Web 2.0" hype, which I think this article may be buying into.

    The bit in the article about how XML will solve all our data interchange problems is particularly curious. C'mon, it's just text files with a bunch of angle brackets, when it gets right down to it.

    1. Re:I love the department name by Kjella · · Score: 3, Insightful

      The bit in the article about how XML will solve all our data interchange problems is particularly curious. C'mon, it's just text files with a bunch of angle brackets, when it gets right down to it.

      I'm currently working on some integration issues. XML/SOAP is a whole lot simpler than the way it used to be. Sure, you still have to map the fields and make sure the data are compatible, but having the interface well defined, the protocol well defined makes it a helluva lot easier to do "many-to-many" integration, whereas before everything was custom built to make one system fit another.

      --
      Live today, because you never know what tomorrow brings
  6. Translation by EraserMouseMan · · Score: 3, Insightful

    Companies will use B2B to quickly build a business and the required market relationsips. Then narrowly focus on filling a niche and will stay focused on that niche (instead of becomming a larger one-stop-eShop).

  7. Not another "new" economy. by plasmacutter · · Score: 5, Informative

    there is a new phenomenon among startups, the 'momentary enterprise'. The article defines the term as a business that 'takes advantage of an opportunity that may only exist for months'.

    I'm a student of economics, and I can say with authority that this kind of market trend is not one we want to gravitate toward.

    Such short term viability of a firm or product detracts from economic stability and societal welfare.

    A firm which does this kind of work can't take advantage of economics of scale for it's market, meaning higher costs for producing a good or service which will not be demanded in the long term.
    Even if there are strong IP protections, such short term niches would not provide compensation for a large development effort.

    Would you want to be employed by a firm whose products were projected to be worthless by year's end?

    The article speaks of "reconfiguring, lego like" to pursue the next momentary opportunity, but that creates tremendous uncertainty and volitility.

    on that one I ask:
    -How would you behave with your money if you weren't sure the next "opportunity", or 2, or 3, or 4, that your small business pursued woud gain you a profit?
    (i know in such uncertainty i would spend less, and if the population collectively spends less then recession takes hold, making the uncertainty a self fulfilling prophecy).
    -How comfortable would you be investing your retirement or college fund in stocks or even bonds for a firm which behaved like this?
    (It's not the kind of sector in which you can expect a career/pay stable enough to raise a family, i'll tell you that one.)

    I think it would be an economic nightmare if this were to become predominant business practice, but I'm happy that most managers would never sanely consider such a strategy as their primary business plan (if i did, i'd be in constant fear of being fired by the directors during a time when my prediction as to what the "new momentary market" was).

    --
    VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
  8. But who do we sue? by G4from128k · · Score: 4, Interesting
    Sound like this might creates some apoplectic lawyers. If a company lasts only a few months, it's going to be a difficult target for lawsuits. By the time the plaintiff finds a lawyer or the case goes to court, the company is gone.

    I suppose you can go after the principals, but if most of the money came from (and went to) a set of legally-insulated investors (e.g., in an LLC), then the managers of the company won't be the deep pockets that lawyers love. Can a dissolved entity be reconstituted (and money taken back from investors) if that company is later found liable for something?

    --
    Two wrongs don't make a right, but three lefts do.
  9. Y'know... by Otter · · Score: 4, Insightful
    I'm not one of the people always yelling that stories here are paid ads: "Slashvertisement! Astroturfer! Roland Picqupiale!!!!"

    But I'm thinking Zonk got taken on this one. That VOware link is informative, why?

  10. Hi! BIG BUSINESS DEAL NOW!!!111 by simp · · Score: 3, Funny

    Hi! I have a super duper business idea for you. But it will only last for a few months, so be quick! Please send all your VC money asap to my nigerian bank account manager so that he can leverage your business opportunity. Feel free to synergize your partners to maximize the cummulative profits streams to me.

    I await your business proposal, please send accurate paperwork so that we can leverage the moment and exchange funds in this great enterprise 2 enterprise opportunity.

    Vice-Prince Mike Okelewa, the 2nd.

  11. Re:Conference calls by Lumpy · · Score: 3, Insightful

    Problem stems from the fact that 90% of all conference calls are useless wastes of time. If I did not join in from my desk and then mute the mic and then promptly ignore everything (I record to my iRiver though) I would not get anything done. On a specific project we have at LEAST 5 conference calls a week on the subject, typically going for 1 to 2 hours and talking about crap we covered the last 5 calls.

    conference calls are a waste of time now days because they are overused and nothing productive is done with them anymore.

    --
    Do not look at laser with remaining good eye.
  12. Start your company now! by Tumbarumba · · Score: 5, Funny

    Hey, here's the perfect page for this topic. It will generate the name of a Web 2.0 company and product description in seconds!

    --
    My business: Farstrider Studios.
  13. This is crap by Dikeman · · Score: 3, Insightful

    Starting up a bussiness is not and has never been restricted by the cost of setting up an infrastructure.
    What makes every company (and especially IT companies) expensive to start?
    EMPLOYEES
    It's hard to get good people and after you get them together you will spent by far the biggest part of your budget on their salaries.
    And my guess is that this will always be the case. People want a salary, no matter how many nifty 'Hybrid PDA's' you throw at them.

    Every VC will laugh his ass of if he reads this article. It's a load of bull that makes my stomach turn.

  14. I wish by Craig+Ringer · · Score: 3, Insightful

    Things like Exchange are great /within/ a company. Well, except for the server admin. They suck bigtime outside a company and between companies.

    That's a large part of what these sorts of people are on about - working better within _and_ between companies - though I really don't know if they have anything interesting beyond hot air to offer. Anything that gives the customers at work a moron-proof interface to send us documents that DOESN'T involve email gets my vote.

  15. You Young Kids by serutan · · Score: 4, Funny

    Nowadays just about everything is "on steroids."
    In my day all we had was "Turbo."
    My parents had to settle for "o-matic".