Use of Student Plants to Pitch Products Rising

theodp wrote to mention a Seattle PI article about software and niche companies using college-age hucksters to get the word about their product out. From the article: "Microsoft is among a growing number of companies seeking to reach the elusive but critical college market by hiring students to be ambassadors -- or, in more traditional terms, door-to-door salesmen. In an age when the college demographic is no longer easily reached by television, radio or newspapers -- as TiVo, satellite radio, iPods and the Internet crowd out the traditional advertising venues -- a microindustry of campus marketing has emerged. Niche firms have sprung up to act as recruiters of students, who then market products on campus for companies such as Microsoft, JetBlue Airways, The Cartoon Network and Victoria's Secret."

Comments

I have an idea to appeal to college students

[assassinator42]

Make your stuff cheaper. In all the colleges/universities. This idea is more for Microsoft, since I don't want Cartoon Network to make their shows cheaper.

Make your stuff cheaper?

[max born]

Title 15, chapter 2, sec 13a of the US Code (Part of the The Clayton Antitrust Act) says it's illegal to:

to sell, or contract to sell, goods at unreasonably low prices for the purpose of destroying competition or eliminating a competitor.