India's Bollywood Opts for Low-Cost Digital Cinema

Makarand writes "While Hollywood is yet to figure out who will pay for the costly $100,000 digital projectors required for the digital roll-out of films, the Mumbai (India) based film Industry (called Bollywood) is settling for cheaper projectors of a bit lesser quality available at one-third the price, to proceed with their digital roll-out. Industry officials call this cheaper version of the digital cinema the 'E-Cinema', in contrast to the 'D-Cinema' which Hollywood is waiting for. Over 1000 films are made each year in India and just 1 film in 12 makes a profit. Transporting conventional celluloid prints to remote towns gives video pirates plenty of time to copy and make prints. Digital cinema will cut down on piracy and help the industry to increase its profits."

Comments

Re:And?

[aussie_a]

Maybe they're big, in, um, India???

People outside of India should care, why? They're certainly not big outside of India, and I've heard and even seen a little of their films, compared with the shit hollywood produces, I'd rather hollywood. I'm sure it's an aquired taste (which is helped by people outside of India who watch it feeling like they're superior to people who don't), but I doubt it's about to take the world by storm.