Google's Smart Advertising Leads to More Clicks

The New York Times has a story discussing the sophisticated technique that allows for the spot-on advertisements Google serves up on pages across the internet. From the article: "Hidden behind its simple white pages, Google has already created what it says is one of the most sophisticated artificial intelligence systems ever built. In a fraction of a second, it can evaluate millions of variables about its users and advertisers, correlate them with its potential database of billions of ads and deliver the message to which each user is most likely to respond. Because of this technology, users click ads 50 percent to 100 percent more often on Google than they do on Yahoo, Mr. Noto estimates, and that is a powerful driver of Google's growth and profits. 'Because the ads are more relevant," he said, "they create a better return for advertisers, which causes them to spend more money, which gives Google better margins.' (Yahoo is working on its own technology to narrow that gap.)"

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Ad world is not the only area Google will dominate

[Sundroid]

Red Herring magazine is reporting that Google Wallet, the so-called "PayPal killer", may debut before Christmas. The article (http://www.redherring.com/Article.aspx?a=14233&he d=Google+Wallet+May+Debut+Soon&sector=Industries&s ubsector=Communications) says Google Wallet might make it possible for anyone to click on a Google ad and make a purchase without leaving the site.

Google Ads, Google Wallet, Google Bank, Google Credit Card. It's all very natural.