How Should News Magazines Make the Jump Online?

uctpjac asks: "A friend of mine, a deputy editor of a 1/2 million plus circulation serious news magazine, is responsible for determining what they should be doing online. They already do the usual - selected free articles, subscriber only articles, archive search, some online-only material that is regularly updated. She asked me to think about what more they should do. My first simple suggestion would be to improve their RSS feeds (longer, better article summaries): I imagine the newsreader is the application through which most of us will be reading bitty things like weblogs and news stories, and competing for attention there needs a nice juicy inducement to click-through. I actually think that a traditional news magazine like this should also be using its reader-community more extensively. Again, Slashdot is my model for this: the readers, as long as their comments are well organized, are often at least as interesting as the writers. Are there any examples of old-fashioned papers/magazines making good reader fora? What else will the magazine be doing online? What should it be doing in 3 years, when we all have our low power, high quality, ePaper editions?"