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Google Patent for User Targeted Search Results
lorenbake writes "Scoble is one of many to report that Google has filed a patent for user targeted, or attention targeted, search results which will change the ranking of Google's organic results per each individual user based upon that user's search behavior, location, sites visited, and even 'typing behavior'. How could Google build such user profiles to serve customized organic (non-paid) results to? Tracking via their network of desktop apps, advertising, Gmail, and other network services."
Before this goes all big brother...
I just want to say that I hove no problem with targeted advertising at all. If there is a way that does not impose on my personal freedoms to selectiviely show me things that I might be interested in purchasing it is not only ok but much preffered to the massive spamvertisement campaigns that go on now.
-- The morphemes of your disquisition are ascertainable, but they have eschewed an ambit of transpicuous exposition.
All I want...is the ability to easily opt out.
Those guys at $oogle are making Microsoft look like amateurs when it comes to world domination!
The more you regulate a company, the worse its products become.
... includes yours.
Oh, was that my outside voice?
My Gmail account is my "send everything here" account. It gets spam from every where from tin foil hat sites to live journal. If you can find a way to work out what I like from "Person X has replied to your comment with 'lol, I agree' " then that's fine by me.
I like muppets.
Where computers and systems know what you want and then give it to you. Good? Evil? Well that all depends on intent doesn't it.
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Makes perfect sense for google to track which links i click on - essentially i'm filtering out the type results I don't want, so if the search algorithm can learn from that and produce more relevant results, then great!
Privacy isn't such an issue on this considering Google already has this information on a per user level - this probably doesn't raise any additional privacy concerns.
Drag n' Drop DVD Recommendations
Google is not necessarily evil for doing taking out a patent. We live in a world of IP and patents. They probably have to do this for protection.
However, if Google starts using this patent to thwart their competition then they'll be making a mockery of their own do-no-evil slogan.
Google is getting worse and worse with privacy. From a geek point of view, they got a bunch of cool apps, but from a humanist point of view, I feel google is definately turning over to the dark side.
In a couple of years, we will probably be discussing Google and privacy concerns just like we discuss Microsoft and security concerns now.