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Did Apple Sabotage the ROKR?

JPigford writes "The Apple Blog makes claim that Apple sabotaged the success of the ROKR so as to sway public opinion of MP3 cell phones in general...ultimately to drive more sales to the iPod. By mandating a 100 song limit on the ROKR and having the product flop, Apple was able to put a bad taste in the mouths of consumers so that not only do they drive more iPod sales, but they keep competitors from fighting back with their own MP3 phones."

19 of 502 comments (clear)

  1. Not true... by rwven · · Score: 2, Interesting

    I think people are perfectly happy with "only" 100 songs on their phone. I've seen several people with them already, and they just came out... In my observation, it took longer for the "razr" to "make it big" than is has for the "rokr." Maybe I'm wrong, but that seems to be the case to me...

  2. I liked the initial idea of an iPod phone by scolby · · Score: 2, Interesting

    But this is not an iPod phone. This is a phone with iTunes - big difference. If they had made an iPod with phone capabilities, there's no way it would've flopped. Heck, I'd be stanind in line for it the day it came it out.

  3. Re:Doesn't add up. by bigman2003 · · Score: 1, Interesting

    This is one of the few conspiracy theories that I might actually agree with. Apple, and Sony have the need to push their own products- and damn anyone who wants them to change.

    HP iPod? Dead
    Apple ][ Clones?
    Mac Clones?

    Apple likes to be the only source..it's more profitable that way.

    --
    No reason to lie.
  4. Perhaps the RAZR V3i should have been first by anthropolemic · · Score: 2, Interesting

    Motorola's RAZR V3i (announced yesterday) would have likely been a better debut for iTunes on a cell phone. People know the RAZR, it's a very attractive device, and I think with the RAZR's current popularity that probably would have made more sense.

  5. 100 song limit by brass1 · · Score: 5, Interesting

    There is a simple explanation for the 100 song limit that has already been alluded to in various statements by Motorola and Apple.

    The SanDisk Transflash drive in the phone is removable and replaceable. There is nothing stopping a ROKR owner from replacing the 512M drive with a much larger one (such as the 1G version). Therefore it makes perfect since to put an artificial limit on the number of songs. The USB 1.1 transfer rates are likely a factor as well.

    I own one, and use iTunes on a nearly daily basis on public transportation to and from work. It's much more discrete than carrying around an iPod (two of which I also own) and is something I have to have in my pocket anyway. The 100 song limit doesn't bother me so much, and I refill it about once a week so the transfer rates, while annoying, are tolerable.

    And yes, the phone's interface is a bit clunky, but I find most cell phones suffer from this affliction. My biggest gripe is what appears to be a lack of processing power. The command response borders on dreadful. A more complete j2me environment would have been helpful as well, but that's generally an issue with Motorola.

  6. Re:It's probably true by ergo98 · · Score: 5, Interesting

    Hate to point out the obvious, but apple does like control over products using it's services. Is it really that far fetched?

    Of course it isn't - if you're leveraging Apple's stuff, then prepare for them to protect their own best interests as well. However the idea that they were trying to sour consumers on the idea of integrated devices sounds a little bit ridiculous (though it earned that terribly-heavyweight site lots of views) - Consumers don't have such a disconnect between devices, and a good MP3 player, whether a part of a cellphone, a PDA, or a stand-alone, is a good MP3 player, and the bad ones are bad ones. Indeed, there are a lot of terrible stand-alone MP3 players by shoddy companies, but I'd hardly say that it "soured the market" such that the iPod couldn't happen. It sounds more likely that Apple wanted to limit how much the specific device ate into their own sales - all of the advantages of the iPod, but with a couple of limitations. It says or predicts nothinga bout competing devices.

    Personally I think the time is long overdue for good integrated cell/pda/mp3 players. MP3 playing in particular is so trivial that it's absurd that we have such powerful electronics that we lug around, but they can't credibly and easily play mp3s. Usually the implementation is ridiculously short sighted (I got a PDA to double as an MP3 player, and everything worked great but the DAC was terribly low quality. A couple of cents and they destroyed that entire use).

  7. No, the US cellular system sabotoged the iPhone by Anonymous Coward · · Score: 1, Interesting
    http://www.alwayson-network.com/comments.php?id=P1 1007_0_1_0_C


    Swisher: Then what about an iPod phone, which I desperately want?

    Jobs: It's a hard problem.

    Mossberg: All right, but wait a minute. I know it's a hard problem, but there are people who say that you have a little work going on at Apple in designing a phone.

    Jobs: We're doing everything, if you read those things.

    Mossberg: I know. Nuclear submarines.

    Swisher: But the phone. What's the problem?

    Jobs: The problem with the phone is that, as you know, Apple's greatest successes have not been in the Fortune 500. And part of that is because we're not very good at going through orifices to get to the end users.


    If Apple had their way and they got to design the whole phone, no carrier would take it, because of its customer centric nature. That's how the iPod wins, that's how an iPhone would win. The limit was a warning: "this thing isn't a good idea." Is it a good business move to indicate that you can replace your iPod with a ROKR when the latter has none of your signature features? I would think not. That's a good way to get people to associate the ROKR as a crap phone with Apple

    So, if "sabotage" means "de-emphasize" in this guy's vocabulary, then I'd agree. But sabotage means "deliberately destroy," something Apple could have done by just not making such a phone. The ROKR is a statement of "look, we tried to make an iPhone, and because of the rules, the result isn't good. We don't think it's great, but we know some of you want it."
  8. Re:It's probably true by IDontAgreeWithYou · · Score: 5, Interesting

    I don't think the time is right for a "good integrated cell/pda/mp3 player". I think the problem is the life expectancy and different function of each of these items. I expect to keep a cell phone for the length of my contract (1-2 years) and it will serve me for work and personal use. My PDA is pretty much work only, but I may expect to hold on to it longer than a year or two. Finally, an MP3 player is strictly for my personal enjoyment and I will keep it as long as it works (or until something vastly superior comes along).

    I want specialized devices, not a "jack of all trades, master of none" device and I don't think I am alone in this. So I think to say that a "good integrated cell/pda/mp3 player" is long overdue just isn't true.

    --
    Finding other idiots on /. that agree with your opinion doesn't make it any less stupid.
  9. Re:It's probably true by ergo98 · · Score: 5, Interesting

    I want specialized devices, not a "jack of all trades, master of none" device and I don't think I am alone in this.

    This line gets dragged out everytime this gets brought up, yet already our electronics have seen integration, and it is only going to continue - indeed accelerate. There is a point in PDAs, MP3 players, and cell phones, where it is good enough to completely satsify the majority of consumers - it is, in effect, a master of the realm if it satisfies the consumer, even if a specialized high-end stand-alone unit lets them add irrelevant effects to their music. I love my Digital Rebel XT, yet there are a lot of people for whom the digital camera in their cell phone is more than adequate (with extreme portability to boot).

    My cell phone already has a pretty powerful processor in it, a good colour screen, a very capable data entry/navigation system, it's tiny, and has a fantastic battery. Flash memory is getting ultra cheap, so it's obvious that cell phones are increasibly going to integrate MP3 players (and FM radios), and even video and PDA functionality (of course you could say that PDAs are integrating cell phones - it's all the same thing). Why should I carry three different devices - all of them powered by general purpose CPUs (often the SAME CPU) just running different software, with a slightly different form?

  10. Re:Does everything have to be a conspiracy? by Anonymous Coward · · Score: 1, Interesting

    Maybe I just slipped through from a parallel universe or something, but where I come from, 9/11 was caused by 19 Muslim men who hijacked planes and flew them into things in the name of their imaginary god. Those events were not the result of chaos, sloppiness or stupidity, unless you're referring to the stupidity of somebody who would commit murder.

    I'm sick and fucking tired of people talking like terrorism is just a force of nature like a hurricane or a tsunami, like it's inevitable, like the only way to deal with it is to put plastic over your windows and hope for the best.

  11. What are we, monkeys? by __aailob1448 · · Score: 2, Interesting

    Do you REALLY need this spelled for you? Apple got big bucks by letting Motorola use iTunes and they "crippled" it with 100 songs restriction dealso it would not cannibalize the sales of their regular iPods.

    For fuck's sake, it's not rocket science. sheesh

  12. Re:Doesn't add up. by jacksonj04 · · Score: 2, Interesting

    At the moment I want to have with me at all times:

    Phone/text functionality
    Web browsing functionality
    Portable hard disk/flash memory
    Music player
    Contacts list
    Calendar
    Task list
    Email functionality
    Note-keeping functionality.

    Plus everything needs to be able to sync with my PC quickly and easily, along with sharing information like contact details. There is nothing which does all these to the quality I need. Yes, my phone happens to have a calendar and some music functionality. Yes, my iPod can store my tasks. If I push it my PDA can make phone calls. But all I want is one item, with one battery, and all those functions.

    Only when something does all that in a single form (It can be as big as a 60gb iPod for all I care) will I accept other features, such as automatic song lookup. If it could grab net access from open hotspots and use that to send/retrieve emails and connect to my Skype account when possible, so much the better.

    --
    How many people can read hex if only you and dead people can read hex?
  13. Don't blame Apple by The+Lynxpro · · Score: 2, Interesting


    Apple did not sabotage this phone. That was done by the terrible twosome that is Motorola and Cingular.

    First of all, the ROKR is (f)ugly. Had Motorola made their first iTunes phone a RAZR (which they are finally bringing to market for Q4 2005), it would've been a slam dunk. Consumers want the RAZR and adding iTunes functionality (as well as decent sized memory) only would drive up demand further. That was not Apple's fault, but Motorola's for acting greedy and assuming they could sucker in early-adopters to buy the crummy phone just for iTunes and then later get them to double-dip into purchasing an iTunes compatible RAZR model.

    Then there's Cingular. Cingular would not allow the phone to use iTunes purchased tracks as ringtones. Wow, that was brilliant. Because all of us that actually have purchased tracks through iTunes would be stupid enough to pay twice the price on the same song cut in half just for the sheer pleasure of using it as a ringtone. That must be another brilliant idea dreamed up by that genius at SBC named Ed Whiteacre for sure.

    There's something that would be painful to watch....a match of wits between Ed Whiteacre and Edgar Bronfman. In a version of Thunderdome hosted by the EFF.

    --
    "Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
  14. Re:It's probably true by geoffspear · · Score: 2, Interesting

    A lens of the size that will fit into a cellphone is never going to be good enough to take very good pictures. The quality is not a function of materials, but of size. The lenses on a dSLR aren't huge because people like their cameras to look impressive. You can build a really tiny 10 megapixel CCD that can work with a 6mm focal length and a lens that's a couple of millimeters in diameter, and end up with some really horrible-looking "high quality" pictures.

    --
    Don't blame me; I'm never given mod points.
  15. Re:It's probably true by KDR_11k · · Score: 2, Interesting

    Apple has a stranglehold on the downloaded music market and the DRM format used by the biggest (their) service in the market. Sure, you can avoid that and try to build up your own competing service or try to rely on the small services that use open formats but that's not that effective.

    --
    Justice is the sheep getting arrested while an impartial judge declares the vote void.
  16. Oh, give me a break. by atomic_toaster · · Score: 2, Interesting

    A product associated with the Apple brand name fails, and hence it must be a conspiracy? O-kaaay...

    Apple took a risk by associating the iTunes branding with another company's cell phone. The phone didn't end up being a big seller -- perhaps because of the 512MB/100 song limit, or because it was bad timing for such a product, or because the market is already saturated with cell phones at $0 down that locks customers into a 2+ year contract.

    Why in the world would Apple associate its brand name with an intentional flop? If they really wanted it to fail, they would have let someone else take the risk. It makes no sense to sully your own name... When was the last time that you bought a brand name device when you had already had bad experiences with something of the same brand name? Despite the fact that they were totally different devices, like a portable CD player and a TV, for example.

    Additionally, the idea that Apple was trying to sour consumers on the idea of integrated devices seems particularily silly. The iPod itself is an integrated deivce, and becomes more so with every new version. First it just played music. Then it showed pictures. Now you can get ones that also play video. Why in the world would Apply try to convince people not to buy iPods? They'd be shooting themselves in the foot -- on purpose!

  17. New Coke by realinvalidname · · Score: 1, Interesting

    This conspiracy theory is conveniently reminiscent of New Coke, a theory Coke laughed off by saying, "We're not that dumb, and we're not that smart."

  18. Re:And the last thing in the world that would... by amichalo · · Score: 2, Interesting

    I'll bet you failed the section on the SAT that had the "A is to B as C is to ____" type questions.

    I'll bet you feel like an idiot now

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
  19. Re:It's probably true by Anonymous Coward · · Score: 1, Interesting

    Erm, only 1MP? I'm afraid that there is a 2MP camara phone out, which a quick look on the nokia site says is the N70. And as to quality, a collegue took a photo at work a couple of weeks back which got printed out, and I truthfully could not of told you if it had been taken with a camara phone or a digital camara (in fact, if it had been printed by a photo lab then I wouldn't of been able to tell that it had been digital at all). Oh yes, and it's an mp3 player, though I can't tell you how good the quality is through headphones (through the speaker its shoddy quality).