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IBM Announces "Blog-Spotting" Software

Posted by ScuttleMonkey on from the keeping-tabs-on-public-opinion dept.

notesdude writes to tell us InternetNews is reporting that IBM has announced new "Blog-Spotting" software that will allow the monitoring of blogs, wikis, news feeds, consumer review sites, newsgroups, and other community-generated content. From the article: "People can share and spread opinions faster than ever before and that's accelerated the impact of public opinion on businesses"

3 of 118 comments (clear)

  1. Evolution of software and the web by Kelson · · Score: 5, Informative

    This looks like an extension of existing "brand watching" programs that have been around for a year or two. The main difference appears to be automation. AFAIK, existing programs have used some sort of search to find references to a brand, and then humans have looked at the newsgroup/forum/blog/whatever posts to determine the level of positive/negative commentary, look for useful information (or for potential defamation), etc. IBM's main addition seems to be the software to analyze it all.

    Actually, this is probably a lot easier with blogs than with forums, since so many blogs provide RSS or ATOM feeds and there's a huge feed ping/search/index infrastructure in place with sites ranging from Ping-o-Matic to Syndic8 to Feedster and Technorati. So the search part is practically off-the-shelf.

  2. Blogspotting by Kelson · · Score: 5, Funny

    This reminds me of something...

    Choose life. Choose a job. Choose a career. Choose a family. Choose a fucking big television, choose washing machines, cars, compact disc players and electrical tin openers. Choose good health, low cholesterol, and dental insurance. Choose fixed interest mortgage repayments. Choose a starter home. Choose your friends. Choose leisurewear and matching luggage. Choose a three-piece suite on hire purchase in a range of fucking fabrics. Choose DIY and wondering who the fuck you are on a Sunday morning. Choose sitting on that couch watching mind-numbing, spirit-crushing game shows, stuffing fucking junk food into your mouth. Choose rotting away at the end of it all, pishing your last in a miserable home, nothing more than an embarrassment to the selfish, fucked up brats you spawned to replace yourself. Choose your future. Choose life... But why would I want to do a thing like that? I chose not to choose life. I chose somethin' else. And the reasons? There are no reasons. Who needs reasons when you've got blogs?
  3. Oh joy.... by Anonymous Coward · · Score: 5, Insightful

    If you can spot it, you can spam it.

    i.e Ikea uses Blogspotter (or it's open-source alternative Spogblotter), finds any blog that mentions Ikea, and likkity-split everyone who visits these blogs can read about the best deals on ottoman's "only at Ikea SATURDAY SATURDAY SATURDAY".