Slashdot Mirror
Former Apple Exec Speaks Against DRM
Wysz writes "Mike Evangelist, former Director of Product Marketing for Apple's "Pro" applications, has blogged his thoughts about DRM. Like many of us, he is offended by the fact that the record labels and movie studios treat their customers like criminals.
While he notes in the comments section that iTunes is the best of the worst, he admits to using third-party tools to remove the DRM from iTunes tracks."
At least the department store removes the tag after you buy it.
My UID is the product of 2 primes.
The fight against DRM cannot be won. Visions of a future where media companies and other copyright holders kowtow to consumer demand and release all of their content in an unprotected format to be infinitely copied are ludicrous. The only reason this occurs now is due to the consumer technology gap. If I buy a Britney Spears CD, it has to work in the CD player I bought in 1990. Companies can't implement any real DRM without breaking backwards compatibility.
Expect this to change, soon. Your content will be encrypted at the source and will only be decrypted by the hardware, at the last possible phase, using your personal key and with proper authorization from the license server. As long as we put copyright law on the books, technology will be developed to allow it to be enforced. Live with it.
domain combinatorics
Yeah, but when you pay for a shirt at the store, they take that protection off before you take it home. DRM big music style on your shirt would be like saying you can only wash it in our coin machines, and you can't pass it down to your kid brother years on down the road. Nor could you legally rip out the collar tags that keep sticking up, adding unnecessarily to your geek factor. It's one thing to prevent theft, it's another to treat consumers like slime.
-Buddy of DoQ
> He's basically fed up with format change, and he's ticked off that there are things he
> thinks he ought to be able to do with the new format (copy it freely to every digital
> device) that he can't do.
No, it isn't the format change. We all know that is unavoidable. This is different. This is THEM assuming total control. In the past, all media was essentially free. You could loan it to a friend, make a working copy (dump an LP to tape for the road, etc) make mix tapes, etc. You couldn't make and sell copies, not because of a technoligical restriction but simply because, well it is illegal. Not anymore. They want the right to dictate where and how you will play it, how long you can play it and eventually will insist on the right to charge you by the play. Unless we say NO, right now.
Democrat delenda est
If you don't like DRM, suggest another way for them to sell music. (And no bullshit answers about giving it away and making their money off concerts and t-shirt sales. Suggest a solution which doesn't involve simply giving up all that sales revenue.) If you can't come up with anything better than what's out there now, why would you be surprised that they can't either, and are desperately experimenting with so many bad ideas?
This seems a little over-the-top to me. Consider this example. Ford has just "invented" the assembly line. It's now possible to build cars extremely cheaply. In other words, the cost or reproduction has gone down by an order of magnitude. Let's say there had been car-makers before that, but they made custom cars to order, one at a time. They would see this sudden new method of production as a threat, and try to artificially maintain inflated prices. Would they be justified in shutting Ford down?
I'm well aware this analogy doesn't really work, but there are elements of it that are important. Firstly, the real change here is in production. Music distributors DO NOT MAKE MUSIC. That's what bands do. So when you buy a CD from a Warner or whatever, you're not paying Warner for the music, you're paying Warner for the CD. Of course, you're also paying Warner to market the CD, you're paying them to possible promote the band. And part of your money is actually going to fund the band itself.
So essentially the music industry has become a big middle man. They don't make music, they promote and distribute it. But now they are no longer needed for distribution. The method of production has gotten cheaper and anyone with a PC can do it. They arguably don't need to promote it either - with the internet it's possible to disseminate information for free - or almost.
So before you, or anyone gets all high and mighty about "they make a living selling music, blah blah blah" you have to ask yourself - are they really needed any more? And if not, then why should we keep them around? We don't keep blacksmiths around either. Of course the industy has a vested interest in keeping itself alive, but that doesn't mean we have to roll over and let them extort money from us when they no longer really have much to offer us.
So what should replace this business model? Clearly bands need to get paid or we won't have full-time artists anymore. So money needs to change hands. That is clear. I'd recommend dropping the price on physical CDs considerably - like $5 bucks a pop. If the good is sufficiently elastic you'll make the m oney back in increased revenue. Shift to an online model. There are plenty of sites that want to sell music cheap. Reduce the price for an mp3 to 10 cents or something. Share the profits more equitably between distributor and band. There you go. Let fan sites handle promoting.
That may or may not be the perfect solution, but here's the key point. It's not the consumer's job to come up with a new business model. And if the currrent business model has become irrelevant, we don't have an obligation to develop a new one before pointing out that the current one is irrelevant.
Let's be realistic. Change is inevitable. The industry can fight it, and be crushed eventually, or they can downsize and reinvent themselves. Painful, yes, but nothing like the alternative.
stormin
The Southern Baptist Convention has creationism. On Slashdot, we have porn.
There. Fixed that for you. ;-)
Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
If you don't like DRM, suggest another way for them to sell music.
Ok, here's one: sell music without DRM. CDs, mp3s, DVDs, whatever floats your boat.
CD burners have been available for nearly a decade now. Mass copying of digital music has been feasible, and known to your average Joe, for years now. Broadband is pretty standard in most countries. Yet people still buy CDs by the millions.
Why?
Because the vast majority of people are honest. They'd LIKE to pay for things. I know it's easy to assume everyone is out to steal from everyone else, but the numbers simply don't reflect this. Mass copying of free digital music has been available and easy to use for years now, and yet people still buy CDs by the truckload.
You're always going to lose some sales due to piracy, sure. Maybe even a decent percentage (10-20%). But overall, most people are quite willing to give up some money for a quality product. Don't believe me? Here in Canada, copying CDs for personal use is 100% legal. Most interpretations of the law say that sharing/downloading mp3s is also 100% legal. Yet CDs still sell, and sell well. Record stores aren't going out of business in droves, people still have a collection of CDs in their cars, and the music industry is still making a profit.
Should copying be illegal? Maybe. That'll stop the casual users. DRM will never stop the dedicated. They're just not interested in buying your music. Short of not releasing it, you'll never stop these people. But the masses will happily pay for unencumbered mp3s.
It's kind of like bottled water. Water is free, right? Then why is bottled water a multi-million dollar industry?
Convenience. Imagine a music store with everything, and no DRM. I'd be paying thousands every year for music at the rate I chew through it, even though I could easily get it for free. DRM doesn't stop music from getting onto P2P networks, and it never will. All it does is stop me from buying music from iTunes, etc.
Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.