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Parents Agree With ESRB Ratings

Gamespot reports that a study funded by the ESRB found that parents generally agree with the ESRB's ratings. From the article: "The study was conducted over 11 days in October, and included more than 400 parents. Each participant was shown footage from eight random games out of a pool of 80 titles rated by the ESRB within the last year. Each parent was asked to rate the game, then told what the actual rating was and asked to rate the rating as 'about right,' 'too strict,' or 'too lenient.'"

31 comments

  1. In other news... by torchdragon · · Score: 2, Insightful

    Parents who don't involve themselves in their kids lives still attempting to blame society for not raising their kids properly. Lawyers are still fat and happy with irresponsible parents, no plans for change.

    --
    "Don't feel bad for me child; I'm the monster that hides under your bed."
    1. Re:In other news... by nomadic · · Score: 2

      Parents who don't involve themselves in their kids lives still attempting to blame society for not raising their kids properly.

      This article is showing exactly the opposite. Parents are involving themselves in their kids' lives by monitoring the ESRB rating. Or do you think parents should decide whether the game is appropriate themselves? i.e., plunk down 50 bucks, bring it home, and spend 40 hours playing it through before letting junior get his grubby hands on it? The ESRB ratings are voluntary, and I really don't see the problem with them.

      Lawyers are still fat and happy with irresponsible parents, no plans for change.

      Ah, lawyer-bashing time. How does this comment relate to the article? Has there been a single successful lawsuit aimed at video game violence?

    2. Re:In other news... by XenoRyet · · Score: 1
      This article is showing exactly the opposite. Parents are involving themselves in their kids' lives by monitoring the ESRB rating.

      That's exactly his point. Despite the fact that involved parents generaly agree with ESRB ratings and find them usefull, we still generaly only hear about the minority of kid/parent combos that get themselves in trouble and blame anyone and anything they can.

      --
      If forums teach us anything, it is that logic and critical thinking should be required courses in the public schools.
    3. Re:In other news... by Keith+Russell · · Score: 1

      The problem isn't with the ESRB ratings, or the responsible parents. If it bleeds, it leads. Thus, video games don't figure into media reports until an M-rated game is found on some 13-year-old shooter's shelf.

      And it doesn't matter if the inevitable lawsuit is won, lost, or dismissed by a clueful judge: The lawyers still get paid.

      --
      This sig intentionally left blank.
    4. Re:In other news... by Anonymous Coward · · Score: 0

      This article is showing exactly the opposite. Parents are involving themselves in their kids' lives by monitoring the ESRB rating.

      Well, no, it just shows that given game footage (which is what the ESRB gets these days) parents and the ESRB think alike. They were told what the ESRB rating was as part of the study. It'd be interesting if they had asked as a followup question "Had you heard of the ESRB before you took part in this study?" at the end of the study to see how many parents really knew about it.

  2. Biased? by SkyFire360 · · Score: 1

    I'm sure they showed GTA. Do you think they showed the mission where CJ was driving the tanker truck to the delivery drop? How about the pilot training missions? Or do you think they showed CJ gettin' his groove on with his girlfriend then promptly beating a hooker and a cop with a baseball bat?

    It's hard to tell the content of a full game in one short sitting. Though I have to admit I am suprised that the surveyed parents "think the ratings are too strict another 5 percent of the time."

    1. Re:Biased? by XenoRyet · · Score: 1
      From TFA:

      This approach somewhat mirrors the ESRB's actual ratings procedure, in which raters unaffiliated with the gaming industry are shown footage of "the most extreme content" from games and then asked to assign descriptors and a rating to the product.

      So, yes I would say that they probably showed CJ getting his groove on, the little bit that actualy occured in the game, and beating cops and hookers galore.

      --
      If forums teach us anything, it is that logic and critical thinking should be required courses in the public schools.
    2. Re:Biased? by thomag · · Score: 0

      Publishers are required to provide "actual videotaped footage of the game, showing the most extreme content..." http://www.esrb.org/esrbratings_faqs.asp It sounds much more likely that "CJ...beating a hooker and a cop with a baseball bat" is exactly what they showed the parents.

  3. Misread the article... by Anonymous Coward · · Score: 0

    ...to "Parents Agree With ESR Ratings".

    Thanks God I can't read acronyms!

    1. Re:Misread the article... by Anonymous Coward · · Score: 0

      "Ratings" or "Rantings"?

  4. Ratings not the problem by GigsVT · · Score: 3, Insightful

    Not the solution either.

    Seems mostly like people that the ratings are designed for, i.e. the ones that don't care to look into whether a game is appropriate for their kids or not, aren't looking at the ratings anyway.

    I was talking to another parent about video games, and they were surprised by all the stuff that was in GTA. I asked them if they knew the game was rated M, and they said they didn't.

    It seems to me that my kid looks at the ratings more than I do. He knows if he asks for a game that's rated M he's probably not going to get it.

    --
    I've had enough abrasive sigs. Kittens are cute and fuzzy.
  5. Headline by Bogtha · · Score: 2, Insightful

    Wouldn't a more accurate headline read "ESRB say parents agree with them"? Is anybody shocked by this? Seems to be as obvious as Microsoft saying that Windows is better than Linux. Also:

    Each participant was shown footage from eight random games out of a pool of 80 titles rated by the ESRB within the last year. Each parent was asked to rate the game, then told what the actual rating was and asked to rate the rating as 'about right,' 'too strict,' or 'too lenient.'"

    Isn't this entirely dependent upon what footage from the games is shown? And isn't that choice made by the ESRB? So can't they produce whatever conclusions they like? Violent game rated as suitable for children? Show the parents footage from a particularly mundane part of the game.

    --
    Bogtha Bogtha Bogtha
    1. Re:Headline by AlbinoChpmnk · · Score: 1

      I didn't RTFA, but I would assume that the footage shown to the parents is the same footage the companies were sending to the ESRB for the rating. I'm not sure if that's the case, but that would at least seem fair.

    2. Re:Headline by DrEldarion · · Score: 1

      They CAN do that, but I doubt they did. Just like they CAN rate a game higher or lower than it actually deserves, but they don't. I can't think of any examples of games they've misrated.

    3. Re:Headline by SuiteSisterMary · · Score: 1

      If anything, I've always thought that the ESRB errs on the side of caution. But at least they have detailed lists of what reasons the game is rated as it is.

      But one would think that a voluntary ratings board, designed to avoid having the gov't take over that duty, would tend to be good about keeping itself honest.

      Besides, what would be the point of lowballing ratings? Most video game buyers are adults buying for themselves, and there's no concept of 'nc-17 is the same as 'XXX' in people's minds, and theatres will simply not run them' for video games; in many cases, a harder rating is a selling point, rather than a barrier-to-consumer-entry.

      --
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  6. Newsflash by voice_of_all_reason · · Score: 1

    Kids are going to play whatever video games/inbibe whatever intoxicants/experiment sexually as much as they damn well please, regardless of what the parents think.

    1. Re:Newsflash by ShadowsHawk · · Score: 1

      Unless you have attentive parents who actually care what gets soaked up.

    2. Re:Newsflash by AvitarX · · Score: 2, Insightful

      Except good parenting will curb those desires and keep them at least within healthy levels.

      And I think you will find that most teens (at least that I knew) sexually experimented far less, and intoxicated themselves far less then they wanted to. Due to a combination of non-oblivious parents, laws, girls not experimenting with them, and a sense of responisbility.

      Believe it or not, it is harder for a teen to get an R rated movie than a PG 13 one, and harder to get a beer than a coke. It is moving that way with games too.

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    3. Re:Newsflash by HarvardAce · · Score: 1
      And I think you will find that most teens (at least that I knew) sexually experimented far less, and intoxicated themselves far less then they wanted to. Due to a combination of non-oblivious parents, laws, girls not experimenting with them, and a sense of responisbility. (Emphasis mine)

      This is clearly the reason why we (Slashdotters) didn't experiment sexually when we were younger. Therefore, we need to figure out a way to prevent beer and drugs (and mature video games) from experimenting with the younger generation and all will be solved!

      --
      Note to self: Stop putting jokes in my insightful comments so I can get something other than +1 Funny!
    4. Re:Newsflash by Anonymous Coward · · Score: 0

      I can't tell what you mean by your comment, all I was saying is that many factors at least curb the amount of experimentation that goes on relative to what people would like to do. I would be willing to bet dollors to donuts that more sexual experimentation goes on in college than in high school, and a lot of people don't really get their chance to experiment till middle age.

      I would think that people with involved parents experiment with alcohol and drugs more in college then in high school too.

      I can also say from personal expieriance that the laws in the US encouraged more drug "experimentation" then alchohol experimentation in highschool.

      I don't think completly eliminating that aspect (experimentation) of life until people are adults is a good thing, but there should be curbs to that experimentation so that people cannot experiment "as much as they want".

  7. Can't this be done better? by non0score · · Score: 0, Redundant

    Wouldn't a better test be one where the parents are asked to rate the games themselves (and later compared to the actual ratings), instead of asking them whether or not the parents agree with the rating? (AFAIK, this shouldn't be the same as "rating on a 1 to 10 scale) I mean, I personally know quite a few people who'd agree with anything that was thrown at them if the source seemed credible.

    1. Re:Can't this be done better? by Anonymous Coward · · Score: 0

      R T F A

  8. Conker's Bad Fur Day (N64) by Anonymous Coward · · Score: 3, Informative

    In my opinion Conker's Bad Fur Day was one of the better 'Mature' games released for the N64; do you want to know what the most common complaint about the game was at local retailers?

    Every day (for months after it was released) parrents would come in and complain that they thought the game was appropriate for their 6-10 year old because of the 'cute' character; in many of these stores when a parent would come in and buy the game the sales people would even warn them that it was really not appropriate for younger children (hence the 'M' rating), and yet they still complained afterwords.

    Now as I see it, it doesn't matter whether parents agree with the ratings (or not) the important thing is that parents actually inform themselves in order to make an informed decision. Being a videogame junkie myself, I have been asked often whether a game was appropriate for a given child; what I usually tell people is 'go to gamerankings.com, read a couple of reviews (they will give you an idea about what content and quality of the game), and check out the ESRB rating.' Do parents do it? For the most part no.

    I recognize that parents are busy, and may not be interested in games, but if you want a game that they will enjoy (and at a level of content which is appropriate) then they have to do more than look at the games cover; the letter 'M' doesn't tell the whole story, neither does a fury character.

    1. Re:Conker's Bad Fur Day (N64) by some+guy+on+slashdot · · Score: 2, Insightful

      Yes, parents are still responsible for reading the game box. But that doesn't negate the need for this kind of study.

      The point here is that Jack Thompson and several California congresspeople have been hemming and hawing for the past few months that the ESRB isn't doing its job - basically claiming that, since the board is controlled by the industry, there is incentive for them to put more kid-friendly ratings on mature games. They even proposed creating a government committee to do its job instead, although that part of the law never made it into the final draft.

      Now, to you and me, it's blindingly obvious that the ESRB is doing nothing of the sort. Violent titles have a "M" on the box for a reason. But some people don't bother looking at the evidence, or they actually want to believe that all the game companies are evilly trying to corrupt our youth. The ESRB is just trying to dispel the myth that they are intentionally using the wrong ratings. Maybe once that issue is cleared up, our policymakers can get back to debating actual issues instead of wildly gesticulating toward some vague conspiracy theory.

  9. Sure, they may agree with the ratings... by dividedsky319 · · Score: 3, Insightful

    But... will that stop them from complaining about all the sex and violence in video games?

    I doubt it. They'll still go after the game developers, even though it plainly says "M" on the box... when there's a simple solution: don't buy it for your kid if you think it's too violent. Just because it exists doesn't mean you need to buy it.

    In short: Stop blaming others and start taking responsibility as a parent.

    1. Re:Sure, they may agree with the ratings... by GigsVT · · Score: 1

      I don't know how much overlap there is there. It seems the most vocal complainers are a small minority, and always have been. Not talking about people bitching at the water cooler, but people like Tipper Gore or many of the Christian complainers.

      These are the same sort of people that support the War on Drugs. It's not about kids to them, it's about making sure their puritanical views get forced on other people.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
  10. Wonder how the parents rated with their kids... by ianscot · · Score: 2, Interesting
    ...people that the ratings are designed for, i.e. the ones that don't care to look into whether a game is appropriate for their kids or not, aren't looking at the ratings anyway.

    At any rate those are the very parents who've responded to this ESRB study. The point is that they're not tuned into what's in the games, so they're supposed to use the ratings as a shortcut.

    This story is pretty telling. The "study" method they use is to show a parent a random selection of the "most extreme" moments from a given game, and then ask the parent to rate it her/himself, and then ask the parent to assess the real ESRB rating. It's very much a reacting-to-isolated-moments-out-of-context sort of a process, and meant to provoke a quick reaction rather than a thoughtful position on the games. They're all about that knee-jerk thing:

    the ESRB's effectiveness depends largely on how accurately its ratings reflect the attitudes of American parents.

    Funny how relativistic that is, isn't it? No absolute truths about what's in a game, to let me make my own parental choice -- just gut-level "attitudes" they need to agree with to be "effective." This is the Family Feud method of ratings, in which information can be true or false or whatever -- just as long as you agree with the most people, you're "effective." If Americans are terrified of civil rights, a game with black characters will become an M in this system.

    For me, as a parent, "effective" means something that equips me to make choices. I absolutely need the list of reasons -- the laundry list from the little ratings box thing -- to even get a start on deciding, and even then I'm suspicious. The MPAA ratings for movies are sometimes so surreally idiotic, and things like "Whale Rider" being PG-13 seem to spring from the odd history of that institution so irrationally, that I almost have to have full reviews.

    It seems to me that my kid looks at the ratings more than I do. He knows if he asks for a game that's rated M he's probably not going to get it.

    You're so right. My 12-year-old kids know which games are rated what. I saw my son reading reviews of "Gun" -- an open-ended western thing that's just out -- and wondered if he wanted it. He dismissed it out of hand as "an M." A couple of reviews on the Web showed me why the rating was there, and because it had to do with brutal violence I'll say no. But he almost takes them more seriously, as a gauge of what I'll accept, than I do.

    --
    "Fundamentalism" isn't about divine morality. It's about human authority.
  11. Where does it say that? by porcupine8 · · Score: 1
    Parents are involving themselves in their kids' lives by monitoring the ESRB rating.

    No, parents are being paid probably like $10 to watch a few clips of a video game and say whether the rating is right.

    Nowhere does the article say, or even imply, that these parents (or any others) then actually pay attention to the ratings when buying games for their kids. Actually maybe these 400 parents will be more likely to, having participated in this experiment. But I know from experience with my own mother and younger brother that even parents who wouldn't let their kid go to an R-rated movie don't even check the rating of the new Grand Theft Auto when they buy it for Christmas. It's a game, all games are fine for kids, right?

    This study is great for the ESRB to say "Look, we're obviously doing our job," but it doesn't mean the parents are doing theirs.

    --
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  12. Asked to rate the rating. by Vorondil28 · · Score: 1

    ...and asked to rate the rating...

    I belive the technical term is "meta-mod."

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    This sig rocks the casbah.
  13. Typical Slashdot Hypocrisy by Anonymous Coward · · Score: 0

    Every time someone approve M$, the Slashdot community always accuse of the report is rigged. Guess what? THIS REPORT IS COMMISSIONED BY ESRB!!! How can any of you possibily agree on ANY research that is as blatantly biased as any M$ vs Linux benchmark report that you people are accusing M$ has been doing? With double talk attitude like this, no wonder why people like Jackass Thompson are trying to take down ESRB, which is nothing but a video game promotion board.

    1. Re:Typical Slashdot Hypocrisy by Anonymous Coward · · Score: 0

      Fuck up troll.