Search Engine Results Relatively Fair

perkr writes "The Economist and PhysicsWeb report on a study from Indiana University claiming that search engines have an egalitarian effect that gives new pages a greater chance to be discovered, compared to what would be the case in the absence of search engines. Based on an analysis of Web traffic and topology, this result contradicts the widely held 'Googlearchy' hypothesis according to which search engines amplify the rich-get-richer dynamics of the Web."

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Impact of Search Engines on Page Popularity

[Omar El-Domeiri]

There is another paper out of UCLA that is similar to this one except with somewhat opposing results. In which, the authors show analytically that the rich-get-richer phenomenon does exist. http://oak.cs.ucla.edu/~cho/papers/cho-bias.pdf

It seems tough to reconcile these two sets of findings, and this new paper even makes mention of this:

"The connection between the popularity of a page and its acquisition of new links has led to the well-known rich-get-richer growth paradigm that explains many of the observed topological features of the Web. The present findings, however, show that several non-linear mechanisms involving search engine algorithms and user behavior regulate the popularity of pages. This calls for a new theoretical framework that considers more of the various behavioral and semantic issues that shape the evolution of the Web. How such a framework may yield coherent models that still agree with the Web's observed topological properties is a difficult and important theoretical
challenge."