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Nielsen Survey Investigates Gamer Choices

Posted by Zonk on from the what-we-do-and-why-we-do-it dept.

Gamasutra reports on findings from a large Nielsen survey on gaming and consumer choices. From the article: "The survey also revealed that 57% of active gamers have played online, with free casual online games the most used, and a notable 21% having played MMO games. While online-enabled console, MMO and gambling gamers are disproportionately male -- 76% vs. 24% -- casual gamers who play free online games such as puzzles are just as likely to be women as men, 49% vs. 51% respectively."

2 of 18 comments (clear)

  1. Is this the survey? by kherr · · Score: 3, Informative

    This might be the survey. It sure says Nielsen and asks all about gaming habits.

    If it is, there are some serious issues with the questioning. It essentially excludes non-console gaming and the questions seem to push the results towards "more of the same, please". Stuff like this might help make more games just like WoW for profitability, but is that what we want in games? Endless variations of the least-common denominator?

  2. Nielson by superpulpsicle · · Score: 2, Informative

    People need to really read up on how Nielson conduct surveys, where and when. Their tactics is often very low tech against a small demographics. They are finding it hard to change with the times.