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TiVo Files Patent For RFID Schema
JamesAlfaro wrote to mention an article on the site TechWeb, which reports that Tivo has filed a patent for an RFID-based preferences schema. From the article: "The multimedia mobile personalization system would have a remote control that recognizes the viewer's RFID tag closest to the PVR. The remote control identifies and notifies the multimedia device through the RFID chip in the person's clothing or body to tailor the media content to their preferences. The remote control device would identify and link the viewer to the system using an 'RFID tag that is attached to a key ring, necklace, watch, in his wallet, or even a sub dermal tag inserted somewhere in the user's body.'"
Patenting the idea will discourage others from using it for this purpose. I like the idea of, say, having an RFID tag in your hospital bracelet, but this is just a way for advertisers to get their hooks even more deeply into us.
To a Lisp hacker, XML is S-expressions in drag.
No, you managed to completely miss my point. The current solution (the remote control) has no flaws which this system solves. Television, toilet paper, the internet are all inventions to solve problems; this is just use of technology because it exists. And, use where it complicates the situation. Why not just have a button on the remote marked "Dad's prefs", "Mum's prefs", "Johnny's prefs"? That way conflicts can be managed sensibly (by talking about who wants to watch what) rather than some priority system which the TiVo attributes to different RFIDs. Why do *you* think this system is *not* overkill?
the layman's guide to computer science
"Do you know people who will spend inordinate amounts of time searching for a lost remote instead of just changing the channel by hand? :raises his hand"
This brings up an issue which has always bugged me: Why don't they put a 'page' button on the set so you can FIND the damned remote? Geeze. This seems like a no-brainer to me.
There is nothing so powerful as an idea whose time has come.
Of course, the real reason Tivo wants to have viewers identified by RFID is so they can sell the data to the television networks for advertising tracking. They already do this with the their data. Remember the Janet Jackson superbowl incident was said by Tivo to be the most rewinds of any event because they track everything their users watch/record/rewind. The obvious "holy grail" is to track it to an individual person, not just to the box.