The Google Caste System
managedcode writes "Google doesn't like to do things traditionally. Right from their IPO, when they dumped Goldman Sachs for secretly trying to deal with their big investor, Kleiner Perkins. Business Week covers the Google Caste System, 'in which business types are second-class citizens to Google's valued code jockeys [..] They deem the corporate development team as underpowered in the company, with engineers and product managers tending to carry more clout than salesmen and dealmakers.' At last a company is shouting at the top of it's voice, engineers make the world."
This is probably true. After all, if everybody who read this article decided to actually have a pair and start a business, it would suddenly make it much harder to actually start a business at all. Right now is a great time to do a lean and mean startup, you can literally start an internet application company with very little capital, just enough to run and connect servers.
However, what if everyone who ends up chaining themselves to their desk tomorrow instead stayed home and started dedicating themselves to some internet application that they cooked up over the weekend? Well, so many of them would fail, because many of them would be overlapping ideas, that the conventional wisdom would quickly swing the other way, and no one would want to start a business anymore.
The moral of the story? Because right now is a great time to start a business, right now is a bad time to start a business. Wait until it is a bad (in peoples' perceptions) time to start a business, and then you'll be golden.
-decatur
The US always had a caste system, as had India, the difference is in the situation with Google, it seems to actually be a meritocracy. I never thought I'd see a merit based corporate environment but Google may be one of the first.
Usually its always a caste based environment where elite well connected white males have meetings with their friends to decide the fate of your business or your job, while at the same time giving themselves a raise and reducing your salary.
Google on the other hand is going about this in a completely different way, the idea is good, lets see how far Google can take it. On the other hand, we should not let Google be the last corporation like this, we should use the Google model in future businesses. The model seems to work, its profitable, and its not based on abusing workers. As much as Americans complain about Chinese sweatshops, lately it seems child labor and sweatshops are a good idea for the US economy, its better to have the sweatshops than the prisons.
Whether it should be or not is somewhat irrelevant. It's the results that will get people to buy into it. It's the results that will cause a wave of change. There's no denying that the world is watching Google. And anything they succeed at will likely be mimicked by others. (Trouble is, most mimickers don't understand Google's cultural foundation and that mere mimickery will simply fail.)
And yes, I wouldn't think most engineers would want "control" over the company. The good ones don't seem to have much in the way of ego. But it's hard to say really... I don't know if that's true of Google or not -- that the makers and designers don't have control over where the company is going. I mean have you noticed that Google isn't only in just one or two directions? It's moving like an amoeba. More precisely, it's growing like an amoeba. Pretty smart if you think about it. Simply let the good projects succeed on their own merit and the bad ones die quietly. "Embarassment" and ego do not appear to be factors in Google's progress. Again, as you say, "how it should be." If it's successful, let's just see if the egos of other companies will relinquish their importance to development.
This article is far from flattering towards Google. In some ways it is so feline that it's hard to work out where Business Week is coming from. It quotes bankers who suggest that "Googlers" are arrogant brats who are more likely to complain about the quality of the Google canteen's omelettes than they are do do hard work and hard deals.
I guess what one senses here is anger. The business establishment doesn't understand Google, hence this dismissal of anyone who isn't a numbers man as a mere "engineer". And, perhaps, there are a lot of investment houses out there playing a double game. They know what Google is currently where the money is, but they also have a burning desire to get revenge for the way Google humiliated them in its Dutch-auction style of IPO.
Google is going to have to be very, very careful with this lot. Nothing would please some of these bankers more than to make a few billion out of Google in some crock-of-shit deal before delivering them to the trashcan with "Don't ever cross Wall Street" stencilled on their brow.
Interestingly, the article doesn't mention Apple which has been a poster child in several eras now. Apple is run by, arguably, one of the world's greatest salesmen, and yet Apple also displays engineering and design excellence that's taken them to the top of the tree. I guess such marriages of engineering and business are possible, though very rare. Google has quite a challenge ahead of it.
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Consider my former employer, the largest heavy civil construction firm in the U.S. Warren Buffet called them "the greatest meritocracy in American business," and with good reason - the company made something like $5+ billion in revenue the last year I was with them, but there were only 1,300 or so stockholders, all current employees.
Here's how it worked: If you were in a position with profit-and-loss responsibility and were doing a good job, you'd be invited (after a few years with the company) to purchase stock. No options, no gifts - you were invited to make a purchase at the current share price and told exactly what the maximum was you could buy. Couldn't afford it? Then they'd hook you up with a bank in town that would happily loan you the money, since the stock (which had earned double-digit returns for decades) was great collateral.
What happens when everyone on the team is an actual owner, and the only way you could become an actual owner is through doing a good job? Several things:
It sounds like I'm just reminiscing, but it was a great place to work and (if you stuck around) a great place to get rich - it's a shame other companies don't follow that model.
"It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
Absolutely 100% agreed. Of course, this becomes easier as you get more experience, and thus more bargaining power - I worked a lot more when I was just starting out. And there's also that whole "work smarter, not harder" thing that comes into play with age and experience.
The only exception to the eight hours max a day rule is when you're with a small startup or some other venture in which you have a direct stake. Then working like a madman, at least temporarily, may be worth it (full disclosure: I'm in a startup).
But on the whole, yeah, the thought of looking back at my life and thinking, "Hmm, I just spent my entire youth working" is a horrifying one.
Which brings me back on topic: I wonder how many Google developers have totally thrown themselves into their work, going at it 60+ hours a week? It doesn't matter how cool your job is - at that rate, if you're a salaried employee, then your life is slipping away.