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Lego Mindstorms: What Went Wrong?

latif writes "In recent years, Lego Mindstorms has generated more media buzz for Lego than all of its other product lines combined, but surprisingly, Mindstorms seem to be out of favor at Lego. The Mindstorms line has been cut down to a single set and Lego is not interested in marketing even that set. Lego has been in a lot of financial trouble in recent times and its neglect of a product line with solid sales potential might seem odd but this is not so. I have done an analysis of Lego's Mindstorms options and my analysis indicates that Lego has solid economic reasons for backing away from the Mindstorms line."

3 of 278 comments (clear)

  1. Re:I don't know what's going on with Big Brick by dieman · · Score: 3, Informative

    Yeah, target has them for $5 off (25% off) per tub this week, we grabbed three. Quatro, Duplo, and original LEGO. :)
    Look here
    We ended up with all limited edition 50th anniversary tubs, too!

    --
    -- dieman - Scott Dier
  2. It's the software, stupid! by rasper99 · · Score: 3, Informative

    Then there is always the having good software issue...

    Two guy I work with have a kids who are involved with other 4th and 5th graders doing a club thing with Mindstorms. One guy had me redo an unused five year old laptop from Win2K (which it came with) down to Win98. This is because he heard the software (even the newer version) works best under Win98. Most of my web searches seemed to confirm this information.

    If it doesn't work well under XP, which comes on almost every new PC, you aren't going to get a lot of good "word of mouth" advertising.

  3. Re:Stop complaining and buy the good sets by Psykechan · · Score: 4, Informative

    There are some great sets that Lego still makes.

    The Designer series is top notch and a current favorite of mine. Sure there are some custom pieces here and there but the majority are hinges and cosmetic blocks that can be used in many interesting ways. The models are great too; I've got a T-rex by my monitor at work and a (sadly discontinued) crab sitting on my system at home.

    The Technic series is still going strong from the eighties. What's not to like?

    The City is like the LegoLand sets of old that you probably remember. There are a few other lines that are in the same vein but those little yellow people don't interest me as much as they did when I was a child.

    And the new Factory series are designed by fans. I'm strongly recommending that you check them out.

    Lego is a for profit company and will continue to manufacture what sells. Licensed products like Harry Potter, Star Wars, and Dora the Explorer are making them money so they will continue to make them. They have had moderate success with their annoying Bionicle line so it is still being added to. All is not lost yet; Lego is still making some decent and interesting products, so go out and support those.

    P.S. You can also get buckets of regular blocks. Think about that the next time you want to buy that Star Destroyer.